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Article first published December 2015, updated January 2020

Online surveys and email marketing are a duo that isn’t going anywhere anytime soon. And, while some email service providers are making it a bit more difficult to include embedded forms into HTML emails, there are ways to get your surveys out there and several reasons why you want to continue adding them into your email marketing strategy.

Our exciting news from 2015 is more relevant than ever in 2020.

It’s been exactly five years since GetFeedback became part of the Campaign Monitor family. Over the last few years, we’ve been focused on releasing awesome new features for creating online surveys. In addition, we’ve been working closely with the Campaign Monitor product team and customers to seamlessly integrate surveys and email marketing, since they both benefit from each other.

In 2015, we announced a brand new integration that gave Campaign Monitor customers a free GetFeedback account to start creating completely custom, mobile-ready surveys that can be added into their emails in just a few clicks from inside the email builder.

Create and send beautiful, engaging online surveys in a snap.

With GetFeedback, it’s easy to create surveys to gain more insight from your audience. Unlike many boring survey products out there (we’ve all taken them), GetFeedback surveys are super visual and compel your participants to respond. Plus, all surveys are completely mobile-friendly, so your busy recipients can take your survey, even when they’re on the go. And you can completely customize the look and feel of your surveys to make sure they’re on point and a positive reflection of your brand. Not all surveys can say that.

Some common surveys we’ve seen customers create focus on gauging post-purchase feedback, customer satisfaction, and net promoter score.

Survey examples our clients love

Send your survey right from Campaign Monitor

From the email builder in Campaign Monitor, you can select the survey you’ve built in GetFeedback and add it to your email in just a few clicks, using the “Survey” button.

After you’ve sent your email campaign, we’ll automatically track who you’ve sent the survey to, so you can see who’s opened and responded. Additionally, GetFeedback has a whole set of visually engaging real-time reports, so you can see the results as soon as responses come in.

We gradually rolled this feature out to customers, and, if you have any questions, check out our Help Center. If you’re not a Campaign Monitor customer, contact our sales team and we’ll help you get set up. We’re excited to bring this new functionality to Campaign Monitor customers and eager to hear your feedback!

Why surveys are still relevant for your audience in 2020

While surveys and email marketing were big when we first announced our GetResponse integration in 2015, it’s still as relevant as ever. In fact, email surveys have come a long way and now have dozens of different uses, including:

  • Interviewing individuals
  • Customer feedback
  • Collecting product reviews
  • Analyzing customer behaviors
  • Otherwise engaging with your subscribers

Email surveys play a vital role in building your relationship between your brand and your consumers. They give your subscribers a chance to voice their opinions, and, when you send them emails asking for their input, they’re more likely to provide it, especially if you’ve taken the time to personalize it to them. After all, 70% of customers in both the United States and Britain expect some level of personalization at this point.

 An email survey from Netflix asking for customer feedback

Source: Really Good Emails

Email surveys are not only great for collecting feedback from your customers, but they can be fun ways to get your subscribers to engage more directly with your message. In fact, our friends at GetResponse recently found emails that have surveys embedded directly within them had a nearly 210% higher survey engagement rate.

And these don’t have to be strictly business. In fact, the cosmetic brand, Harry’s, did a wonderful job of incorporating an embedded survey into their email to help their consumers find a product that suited their scent preferences. This is especially helpful for those who are unsure where to turn when a product is online and they can’t view/smell it before buying.

Surveys in emails can be an effective way to increase subscriber engagement.

Source: Really Good Emails

Not only is this an informative email, but the embedded survey makes it interactive. This helps to keep your reader on your email longer. This benefits your brand by keeping the reader’s attention longer and shows your subscribers that you care enough about them and their individual needs. The fact that you’ve taken the time to create an interactive survey email will go a long way in their eyes, especially if they end up enjoying the product that’s suggested.

Wrap up

Surveys and email marketing aren’t going anywhere anytime soon. So, if you haven’t considered adding them to your email campaign arsenal, you really should. Thanks to our GetFeedback integration, we make it easy for clients to build surveys that serve several purposes, including:

  • Gathering user feedback
  • Collecting customer reviews
  • Engaging with subscribers

Are you ready to start incorporating surveys into your email marketing strategy? Then schedule your live demo with Campaign Monitor today.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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