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Case Study: Launching a New Product with Campaign Monitor

Today we chat with Garrett Dimon, the super talented interface designer behind the just launched…

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Google Analytics Update: Set the Source on a Per-Client Basis

Back by popular demand, you can now set the source of all Google Analytics links…

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How To: Report on Multiple Occurrences of the Same Link

Depending on how you design your emails, you might prefer to see each instance of…

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How Do You Describe Campaign Monitor?

The world is not experiencing any shortage of applications and systems to help deliver emails…

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Christmas Email Competition 2008!

In an effort to class up Christmas, we’ve run the Christmas email competition for the…

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API Updates in the New Campaign Monitor

The recent merger between Campaign Monitor and MailBuild meant we needed to merge the API…

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The New Campaign Monitor Is Here

After a marathon project, the new Campaign Monitor is finally here! It’s been months long,…

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Announcing the All New Campaign Monitor

Today I’m super excited to announce a massive upgrade coming to your Campaign Monitor account…

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Quick Tip: Know Your Anti-Spam Laws

Most web designers will be aware of the US CAN-SPAM legislation which contains some requirements for commercial email. However, if you have clients from other countries, there may be other requirements you need to be know. Fortunately, Mark Brownlow has saved us some time by creating a page of links to anti-spam laws in various regions. It’s a good URL to bookmark and review when taking on a new client. Being aware of your legal obligations is important, but equally important is understanding Campaign Monitor’s anti-spam policies. We often have to explain to designers that just because their emails are legal does not mean they can be sent via Campaign Monitor. Being informed will save you time, and help you avoid having your account impacted, or worse, legal trouble.

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Smarter Newsletters with Targeted Content

Most businesses start out their email marketing efforts by sending the same message to all their subscribers. It’s easy, and it often gets great results. The next step beyond a one-size-fits-all approach is to be smarter about what content you send to each person. Today I received an email that is a great example of targeted newsletters. The email was from FontShop, an independent font retailer and Campaign Monitor customer. FontShop sent me as a registered user the first edition of their Web & Interactive Design newsletter. The idea is to discuss fonts as they relate specifically to the web — what works well on screen, for example. So how did FontShop decide I should receive this particular email? When I created a free account, I was given the chance to fill out a profile and select my professional areas of expertise and interest. That information is obviously used to segment the total subscriber base into smaller chunks that can then be sent more targeted content. In Campaign Monitor, you can use our segmenting feature combined with some custom fields to do exactly this. FontShop don’t force everyone who creates an account to receive emails from them (or any form of marketing). My account also contains a subscription settings page, where I can select to opt-in or opt-out of emails and print brochures at any time. This is a well considered setup, and should make a significant difference to the response rates that FontShop sees from their campaigns. I know I was very interested in what a web specific newsletter would cover. Now that they are sending out these targeted emails, Fontshop will be able to take advantage of the report comparisons feature to easily compare opens, clicks and unsubscribes for each segment. How could you make your emails more valuable to your subscribers? How can your subscribers be split into smaller groups? Related information: Watch a video walkthrough on working with custom fields and segments Use the preference center to let people self-segment Signup for a free FontShop account

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Jakob Nielsen: “Email Is a User Interface”

Jakob Nielsen ruled the web design world back in the 1990s, and he ruled it using long pages of text and default blue links. A lot of things have changed since those days, but Mr Nielsen is still producing some really helpful research and guidelines. In his October 20th column, “Transactional Email and Confirmation Messages“, he comes to the same conclusion we did recently, that emails are often a last minute add on to a website or web application. Judging by many of the messages we tested, email design often seems to be a side effect of the software implementation and consists of copy written by the programmer late at night. The Nielsen Norman Group tested 92 different transactional email messages, mostly order confirmations, shipment notifications and the like. Overall, usability was judged as very low, with the messages poorly designed and confusing. Some key points from the full report: The subject line is crucial: “Participants deleted email with subject lines that seemed too much like spam” Your from address matters too: “People simply don’t open messages that don’t have recognizable sender information” Prioritize information: “Email that begins with marketing messages or other seemingly irrelevant information runs a major risk of being deleted” Jakob closes out his article with an excellent point that is too often forgotten: “Email is a user interface”. We need to design our email just as much as our websites. You can purchase the report to see the full results of this study, but you’ll probably find plenty to work on before you even need to read it.

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