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“When My Clients Are Happy, I’m Happy”

“I have been using email marketing programs of one kind or another since the late 90’s. Whilst each have had some merit, it has been only since I started using Campaign Monitor that I found a solution that meets all my requirements.” “It is easy to use, time saving and my customers love the fact they can monitor everything. When my clients are happy, I’m happy, so thank you Campaign Monitor.” Daren Bach, Provoke Design Limited

Blog Post

Maximum Width for HTML Emails

You’ve probably noticed that the majority of email newsletters you receive these days are designed with a fixed width as opposed to a fluid layout. This is because the majority of email clients and web-based email providers don’t use the full width of your screen to display an email message. Whether it’s ads on Gmail, a menu in Hotmail or your Inbox in Outlook, a chunk of screen real estate is often already being used. Remember, your recipients are busy and impatient, so horizontal scroll bars are even more of a no-no in email than a web page. Because of this, it is a good idea to keep your emails to a fixed width of no more than 550-600 pixels. This should ensure that in most cases, your subscribers can view your email as you intended. What about height? Obviously the height of each email you send will vary depending on the amount of content. At the same time, it’s good to keep in mind that a lot of your recipients may scan your email in a preview pane before they decide to read the entire thing. The average preview pane is around 300-500 pixels high, so make sure you include any important bits of your email in this area. First impressions count.

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Email Newsletter Design Resources

We’ve been seeing some great looking email newsletters being sent through our software of late. This got us thinking… are there any good resources out there that email newsletter designers can turn to for inspiration and insight? We’ve been looking around for a few days and haven’t come up with much. Sure there are some great resources for web design, but html newsletter design seems to have been largely ignored. Because of this, we’re considering posting some of these great designs here occasionally (with the designer’s permission of course) with a little review on what we liked about it. We also had a few other ideas, like the ability for you guys to submit, vote and comment on designs as well. What I want to know is, would you find this useful when looking for inspiration for your next newsletter design? Update: You wanted it, so here it is, the Campaign Monitor Newsletter Design Gallery.

Blog Post

Update: Importing an Email with Dynamic Images

We’ve just implemented a change that will allow you to include dynamic images in your email campaigns. Huh?? Glad you asked. Basically, some Content Management Systems (CMS’s) and Ad serving applications reference image sources to a dynamic web page as opposed to an image file. For example: <img src="http://www.adserver.com/display.php?ad_id=233"> One of our customers pointed out that this was breaking a few of their images when importing. At first we modified the code to grab the dynamic image and store it locally, but then we realized that if your dynamic images are being tracked through an Ad server or similar technology, it would be better if they stayed on the server. So in the end we decided that all dynamic images will be fully referenced to your server. Whad’ya think? Prefer it to act differently? Let us know in the comments. Oh yeah, we sneaked in a little bug fix as well. In some circumstances the bounce reports wouldn’t show the email address of the bounce recipient. That one’s been squashed!

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Downtime Notice

Campaign Monitor was unavailable from between 12.20pm and 4pm today due to a problem with the surveillance on our server. Our HUGE apologies for this and any inconvenience it might have caused. The system is running smoothly again now and we are taking steps to ensure this doesn’t happen again. Update: While the application itself was unavailable, all subscribe forms, client extranets and campaign tracking was unaffected. Your subscribers and clients wouldn’t have missed a beat. And no, while the timing was terrible, this wasn’t a bad April Fools joke!

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Update: Exporting Subscribers Improved

We’ve just extended the Export Subscribers feature so that along with active subscribers, you can now export a list of unsubscribed, inactive, or bounced subscribers. Along with this we have also brought the export facilities up to speed with the recent Custom Fields update by including the ability to export any custom subscriber data you might have in your list.

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How Can I Ensure All My Campaigns Are CAN-SPAM Compliant?

We often get asked by you guys if your campaigns are compliant with the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) act of 2003, which went into effect in January 1 of last year. While certain aspects of the law still remain a little cloudy, there are some simple steps you can follow with Campaign Monitor to ensure you’re on the right track. To make things easy, we’ve compiled a quick checklist for our US customers that you should try and follow to lessen the likelihood of unknowingly violating any of the sometimes ambiguous CAN-SPAM laws.

Blog Post

How Can I Ensure All My Campaigns Are CAN-SPAM Compliant?

We often get asked by you guys if your campaigns are compliant with the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) act of 2003, which went into effect in January 1 of last year. While certain aspects of the law still remain a little cloudy, there are some simple steps you can follow with Campaign Monitor to ensure you’re on the right track. To make things easy, we’ve compiled a quick checklist for our US customers that you should try and follow to lessen the likelihood of unknowingly violating any of the sometimes ambiguous CAN-SPAM laws.

Blog Post

New Feature: Bulk Removal of Subscribers

Although you’ve always been able to remove subscribers one-by-one through the current subscriber list management, quite a few customers have requested the ability to remove multiple subscribers in one big hit. We’re happy to announce that we’ve added this feature today, so if you’ve got a chunk of subscribers that you want to remove, you can simply copy and paste them into a form and they’ll be removed. These subscribers won’t actually be deleted from your list completely, but will be set as inactive, so if you need them back in your list for any reason you can still get to them (if your wondering why, check out this post).

Blog Post

Why Can’t I Permanently Delete Sent Campaigns or Subscribers?

This is a question we get asked a lot, but when you think about it, it does make sense. By not allowing you guys to permanently remove who’s in your lists or who you’ve sent campaigns to, we provide you with an audit trail that you can use to protect yourself against a complaint. If a subscriber complains about not being removed from one of your lists, you spamming them, etc, there is always a way to confirm the date they subscribed to your list and when they were removed from it. As long as you’re following best practice and have obtained permission, you’re covered. Of course, you can always set a subscriber as inactive if you don’t want them to receive any campaigns or hide any test campaigns from your clients with a single click.

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“Brilliant New Bulk Email Service for Web Developers”

“Never let it be said that I don’t give credit where credit is due. Campaign Monitor is a brilliant new bulk email service for web developers. We’ve just used it to send out a huge campaign and been very impressed with the reporting tools, price, and speed.” Jon Roobottom

Blog Post

New Feature: Create an Unsubscribe Form

We’ve had quite a few requests for the ability to add an unsubscribe form to your own or a client’s site. We’re listening. As of today, just copy and paste the supplied HTML into your site and you’re done. When a subscriber completes this form, they will be instantly removed from that subscriber list. You can even specify a page they should be redirected to so you can display your own confirmation message. You can find the unsubscribe form HTML code in ‘Unsubscribe Settings’, when viewing a subscriber list in your account.

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