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Maximum Width for HTML Emails

You’ve probably noticed that the majority of email newsletters you receive these days are designed with a fixed width as opposed to a fluid layout. This is because the majority of email clients and web-based email providers don’t use the full width of your screen to display an email message. Whether it’s ads on Gmail, a menu in Hotmail or your Inbox in Outlook, a chunk of screen real estate is often already being used. Remember, your recipients are busy and impatient, so horizontal scroll bars are even more of a no-no in email than a web page. Because of this, it is a good idea to keep your emails to a fixed width of no more than 550-600 pixels. This should ensure that in most cases, your subscribers can view your email as you intended. What about height? Obviously the height of each email you send will vary depending on the amount of content. At the same time, it’s good to keep in mind that a lot of your recipients may scan your email in a preview pane before they decide to read the entire thing. The average preview pane is around 300-500 pixels high, so make sure you include any important bits of your email in this area. First impressions count.

Blog Post

New Feature: Create an Unsubscribe Form

We’ve had quite a few requests for the ability to add an unsubscribe form to your own or a client’s site. We’re listening. As of today, just copy and paste the supplied HTML into your site and you’re done. When a subscriber completes this form, they will be instantly removed from that subscriber list. You can even specify a page they should be redirected to so you can display your own confirmation message. You can find the unsubscribe form HTML code in ‘Unsubscribe Settings’, when viewing a subscriber list in your account.

Blog Post

New Feature: Forward to a Friend

Today we have launched the much requested ability to easily add forward to a friend links to your campaigns. These links encourage your recipients to pass your campaign along to other friends and colleagues. When a recipient clicks your forward to a friend link, they are taken to a simple page where they can specify the names and email addresses of up to 5 friends at a time to send your campaign to. This page is non-branded and located at our forwardtomyfriend.com domain. The best part is, you can track how many people are forwarding your campaign and who they’re forwarding it to from your campaign reports. How to do it? Adding a forward to a friend link is as simple as adding the following tag to the content of your campaign: HTML emails <forwardtoafriend>your link text or image here</forwardtoafriend> Text emails [forwardtoafriend] When your campaign is sent, these links will automatically be converted into a custom forward to a friend link when you import your campaign content. How do I measure these forwards? If you send a campaign with a forward to a friend link, a Forward to a Friend Activity Report is available in your campaign reports. This report, picture below, lists all the recipients that forwarded your email, as well as who they forwarded it to. Please note that this report will only be available after a recipient forwards your campaign.

Blog Post

Using Style Sheets in HTML Email Newsletters

Update: Mark has published a comprehensive follow up to this article which takes a more accessible approach and includes a sample template to help you get started. Most people who’ve attempted to recreate a sophisticated design in HTML email have run into a wall when using CSS, either in the form of inexplicable mangling by email clients or a pronouncement by an email administrator stating that CSS is “against the rules”. If you’re not content to roll over and use font tags in your HTML emails, read on. Despite prevailing wisdom to the contrary, you can safely deploy HTML emails styled with good old-fashioned CSS. Yes, we really just said that. Not all attributes will be invited to the party, but many of them work flawlessly with this method.

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