Livingly uses email marketing to get their hottest content out to readers in record time.
With Campaign Monitor, Livingly actively engaged its audiences and increased site visits.
With Campaign Monitor, Livingly actively engaged its audiences and increased site visits.
American digital media company, Livingly is host to six media sites, specifically catered to women’s lifestyle and interests. Connecting with women through original articles, videos, and games, the sites touch on a wide variety of topics, including home design, parenting, entertainment news, fashion, and beauty.
Together with Campaign Monitor, Livingly stayed connected with their most engaged audience, quickly distributing content that encouraged avid readers to click-through to their site.
Livingly utilized the Campaign Monitor gallery of templates to experiment with new looks and make quick and easy edits to their emails. And with the ability to create customized templates, the Livingly team could save time and stay perfectly on-brand.
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Keeping consistent with their love for email experimentation, Livingly used Campaign Monitor’s A/B testing tool to try out different options against one another. These tests also helped the team to create smart segments based on specific subscriber engagement trends.
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