With email marketing, English National Opera puts “opera for everyone” at center stage.
Together with Campaign Monitor, ENO breaks down barriers to opera and sparks reader interest with engaging and personalized email campaigns.
Embracing creativity and inspiring audiences, English National Opera takes a fresh approach to opera, spreading passion and curiosity, and connecting with people from all parts of society. With Campaign Monitor, ENO delivers inspiring content that converts audience members into true opera advocates, building a new generation of opera lovers.
When their 2019/20 Season went on sale, ENO took advantage of Campaign Monitor’s easy-to-use email builder to run eleven segmented campaigns. Using previous booking behavior to create smart segments, ENO fully capitalized on user interest and a totally personalized experience.Build an email like this
The ENO team loves how easy it is to test and optimize with Campaign Monitor. In fact, the Campaign Monitor A/B testing tool helped the team to uncover new insights about member behavior, including the unique ways that different levels of members and supporters engaged with specific subject lines.
“We’ve hugely improved our open rates after a period of A/B testing. With testing and optimization embedded in the platform, it has been super easy to dig deeper into what motivates different members of our audience to open our emails.” — Katherine Sayer, Philanthropy & Legacies ManagerBuild an email like this
When ENO rebranded their student scheme, Access All Arias, they relied on beautiful email campaigns to effectively convey the new brand, and a solid email strategy to see the brand’s growth all the way through.
With Campaign Monitor, ENO saw a 30% growth in the number of tickets sold and overall revenue generated by student members.Build an email like this
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