Southern Cross Austereo uses email marketing to bridge a big-hitting brand experience across radio, the inbox, and beyond.
With Campaign Monitor, SCA boosts engagement and perfects a listener-focused product.
With Campaign Monitor, SCA boosts engagement and perfects a listener-focused product.
Australian media company, Southern Cross Austereo, is dedicated to delivering quality content to radio listeners across the country. Reaching 95% of the Australian population, SCA hosts Australia’s largest radio shows and segments, hitting on a wide range of listener interests—from music and sports to comedy and entertainment. Separated into two targeted brands, the Hit Network and Triple M, SCA offers over 80 radio stations spread throughout every state.
Capitalizing on Campaign Monitor’s easy-to-use platform and quick template design, SCA hits hard with a fluid brand identity, flawlessly engaging with listeners and tracking their successes along the way.
SCA uses email marketing to establish strong relationships with their listeners, opening up paths for new means of communication. Newsletters provide a powerfully branded medium to share content and ramp up brand engagement, offering rewards and thanks to fans for persistent participation.
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With Campaign Monitor’s customer journey builder, SCA can properly welcome and retain each new website user in a timely and engaging way.
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Working alongside their research team, SCA marketers develop listener surveys sent via email to dive deeper into user interest and deliver on what their audience really wants to hear.
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With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.
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