On drives up to 20% of e-commerce sales with email marketing
On uses Campaign Monitor's email marketing and automation to keep their diehard runners connected to the community, while selling them the perfect running shoes.
On stays ahead of the pack by using email marketing and automation to promote new products and engage with runners around the globe. Read more about their search for email marketing perfection, and how they found Campaign Monitor, on the blog.
When runners arrive in a new city like New York, Paris, or Berlin, they can download running maps from On’s website. Once they’ve downloaded a map, they automatically receive an email with the map that they selected. Likewise, On uses automation to send emails based on customers’ interest, purchases, and behavior to make the message much more personal.Build an email like this
On gives their community the chance to invite their friends to join the On universe via email and social channels. If they do so via email, their friend receives a personalized invitation with a dynamic link that connects them to the referrer. Once the friend clicks the link, they are counted as a referral. The more friends you refer, the more gear you can receive, like Strava Premium memberships or On water bottles. What makes this all possible? Gorgeous, personalized transactional campaigns.Build an email like this
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