SXSW takes event registrations to a whole new level with email marketing.
SXSW uses Campaign Monitor’s email marketing software to create hyper-targeted email campaigns that grow sales exponentially.
Every year hundreds of thousands of creative professionals descend on the city of Austin to exchange ideas at SXSW’s music, film, and interactive conference. Bold email campaigns bring the SXSW experience to life, giving subscribers a preview of the lineup, creating excitement about must-attend events, and driving registrations. Read more about their story on the blog.
SXSW creates customized campaigns for different audiences, or segments, based on subscribers’ specific interests, like film music, or interactive. This targeted campaign was delivered to registrants of the Film portion of the event, informing them about their accommodation options, and encouraging them to book housing soon.Build an email like this