Constant Contact
Drip
Campaign Monitor
1. User sentiment
Drip leads in satisfaction, Constant Contact dominates in review volume
| Feature | Constant Contact | Drip | Campaign Monitor |
|---|---|---|---|
| Average Rating | 4.1/5 (7000+ reviews) | 4.4/5 (450+ reviews) | 4.2/5 (2,000+ reviews) |
| Setup Experience | Quick setup for beginners with video guides. | Easy and quick setup with step-by-step guide | 30-min avg. setup with short video series. |
| Learning Curve | Beginner-friendly with strong community support | User-friendly with structured onboarding, training videos available | Intuitive interface, video modules available for new users |
| Best for → | Absolute beginners prioritizing simplicity | Marketers needing powerful automated workflows with guidance to get started fast | Brands that value ease of use, strong design flexibility, and guided support for quick adoption |
Constant Contact is a strong fit for absolute beginners who want a simple, no-frills setup. With quick onboarding and a large support community, it’s perfect for small businesses or first-time marketers.
Drip appeals to marketers who want powerful automation without feeling lost at the start. Its structured onboarding and training videos help users launch complex workflows with confidence.
Campaign Monitor is ideal for brands prioritizing ease of use and polished design. With its guided support and flexible layouts, it suits teams that want professional-looking campaigns without a steep learning curve.
"LOVE Campaign Monitor... it's very user friendly. The support is exceptional. It helps us reach a large audience in a personal way and a format which drives results above industry benchmarks."
2. Design & user experience
Constant Contact prioritizes simplicity, Drip focuses on ecommerce efficiency, Campaign Monitor balances both
| Feature | Constant Contact | Drip | Campaign Monitor |
|---|---|---|---|
| Email Editor | Drag-and-drop with AI BrandKit, responsive layouts, and modern elements | Visual drag-and-drop, HTML, and new text editor with emoji support | Intuitive drag-and-drop email builder with HTML customization, auto-branding |
| Template Library | 200+ branded, mobile-responsive templates | 50+ ecommerce-optimized templates | 300+ mobile-optimized templates with auto-branded options |
| Design Flexibility | BrandKit applies logo/colors with mobile adaptation | Sync brand assets (logo, colors, fonts), add dynamic product blocks | Auto-branded templates from website URL, dynamic content and custom fields |
| Branding Consistency | BrandKit enforces brand colors, logos, and fonts | Auto-sync brand styles from your site with a shared image library | Auto-branded custom templates |
| Best for → | Small businesses wanting simple branded emails | Brands needing flexible campaigns and automation | Marketers who value high-quality, professional design without complexity |
Constant Contact is best for small businesses that want simple but polished branded emails. With drag-and-drop tools and AI BrandKit, it makes it easy to stay on-brand without design headaches.
Drip suits brands that need flexibility and ecommerce-friendly automation. Its dynamic product blocks and synced brand assets let marketers quickly adapt designs to product-driven campaigns.
Campaign Monitor is ideal for teams seeking professional-grade design without complexity. Auto-branded templates and dynamic fields make it perfect for marketers who want visually consistent, high-quality emails at scale.
"Campaign Monitor's drag-and-drop editor is much better than other email platforms such as Mailchimp. The interface generally is very intuitive and easy to use..."
3. Automation & journeys
Drip specializes in ecommerce workflows, Constant Contact keeps it simple, Campaign Monitor provides guided power
| Feature | Constant Contact | Drip | Campaign Monitor |
|---|---|---|---|
| Trigger Options | Form submissions, list actions, opportunity/account field changes via visual workflows | Behavior-based, event-based triggers (cart actions, trigger‑link clicks) | Time-based, behavior-based, and event-based triggers (opens, clicks) |
| Conditional Logic | Yes/No branching with filters within visual workflows | Dynamic branching via Liquid logic (if/else, tags, custom field conditions) | Advanced if/then branching |
| Prebuilt Journeys | Automation templates for welcome series, event reminders, lead nurture, and opportunity workflows | Cart abandonment, post-purchase, browse abandonment, back in stock | Prebuilt automated journeys, such as welcome series, abandoned cart, anniversaries, and events |
| Journey Complexity | Linear workflows with branching via action groups and filters | Multi-path workflows enabled with trigger links and inbox/onsite journey splits | Focused on email-centric journeys, but offers SMS as well |
Constant Contact is best for businesses that want simple automation without heavy setup. Its ready-made templates and visual workflows make it easy to run reminders, welcome emails, and lead nurture without complexity.
Drip shines for ecommerce brands needing advanced, behavior-driven workflows. With dynamic branching, cart abandonment, and post-purchase flows, it helps capture lost revenue and maximize customer lifetime value.
Campaign Monitor fits marketers wanting guided sophistication with flexible triggers. Its prebuilt journeys and SMS support make it ideal for teams that need polished, multi-channel campaigns without starting from scratch.
"Wonderful Union saved 40 hours weekly using Campaign Monitor's automated email marketing campaigns and saw a 13% increase in CTR on automated sequences, generating a 700% ROI from email marketing campaigns."
4. AI Features
Constant Contact offers practical AI, Campaign Monitor focuses on content assistance
| Feature | Constant Contact | Drip | Campaign Monitor |
|---|---|---|---|
| AI Content Creation | AI Content Generator drafts emails, pages, posts, and SMS from prompts | None | AI Writer for brainstorming, refining copy, adapting content for new audiences, generating captions, and optimizing CTAs |
| Design Intelligence | Ensures brand voice with tone and template options | AI-powered product recommendations via Raptor and Clerk integrations | Personalized copy suggestions, auto-branding |
| Optimization Tools | AI subject lines plus spam/content filtering | Machine-learning–based send-time optimization using recipient behavioral data | Send time recommendations & time zone sending |
| Predictive Features | Limited predictive tools–focus on content generation and smart suggestions | A/B testing, revenue attribution, smart sending | A/B testing with insights & goals (optimize open rates, CTR, conversions) |
| Best for → | Small businesses wanting quick content creation | Brands wanting personalized product recommendations | Marketers needing AI-driven content inspiration and audience-optimized messaging |
Constant Contact is ideal for small businesses that need quick, practical content creation. Its AI generator helps produce emails, posts, and SMS campaigns fast, making it easy for lean teams to stay consistent without overthinking design.
Drip works best for brands focused on personalized ecommerce recommendations. By leveraging machine learning and product integrations, it helps retailers send smarter, behavior-driven campaigns that directly support sales.
Campaign Monitor is suited for marketers wanting AI-assisted inspiration and optimization. Its tools refine copy, adapt messages for different audiences, and suggest the best send times—helping campaigns perform with less guesswork.
5. Deliverability & performance
Campaign Monitor leads with expert support, both competitors offer solid delivery
| Feature | Constant Contact | Drip | Campaign Monitor |
|---|---|---|---|
| Delivery Rate | 97% deliverability rate | 99.8% delivery rate | 99% average delivery rate* (among the best in the industry) |
| Inbox Placement | Reliable placement supported by reputation safeguards | Consistent high performance with dedicated sender-reputation team | Strong sender reputation with mailbox providers; dedicated team optimizing for consistent inbox placement |
| Deliverability Tools | AI-powered spam checks, authentication guidance | Custom sending domain, SPF/DKIM setup, deliverability support | Inbox previews, spam testing, deliverability experts, in-app authentication guidance (SPF, DKIM, DMARC), dynamic list hygiene tools |
| Sending Reliability | Tiered reporting and delivery insights by plan | Real-time performance dashboard | Real-time performance dashboards with bot-click filtering; trend monitoring to support sender reputation |
| Best for → | Small businesses seeking reliable delivery | Businesses needing strong deliverability and revenue tracking | Businesses that want expert deliverability guidance and proactive support to maximize inbox placement |
Constant Contact is best for small businesses that want dependable delivery without extra complexity. Its built-in safeguards like spam checks and authentication make it easy to stay compliant while keeping campaigns consistent.
Drip is designed for brands that need high deliverability with detailed tracking. With a 99.8% rate and dedicated sender-reputation support, it gives ecommerce teams confidence their messages land while offering insights to optimize revenue.
Campaign Monitor fits marketers who want expert deliverability guidance at scale. Its specialized team, inbox testing, and trend monitoring help ensure strong inbox placement, making it ideal for businesses that can’t afford missed emails.
"We use Campaign Monitor because it is quite easy to use. It is also very reasonably priced. We haven't had any problems with deliverability or in creating the emails."
6. Segmentation & personalization
Drip focuses on ecommerce targeting, Constant Contact offers basic segmentation, Campaign Monitor provides unlimited control
| Feature | Constant Contact | Drip | Campaign Monitor |
|---|---|---|---|
| Segmentation Capabilities | Visual segment builder using custom fields, behaviors, and demographics; supports dynamic conditions | Dynamic, real-time segments based on behavior, store data, and integrations | Rule-based segmentation using subscriber data (custom fields, activity, location, demographics) with AND/OR logic; unlimited segments per list |
| Dynamic Content | Dynamic content blocks that adapt per recipient (Premium only) | Liquid-powered personalization using profile fields, tags, and purchase behavior | Dynamic content blocks using if/else logic and custom fields |
| Personalization Tags | Personalization using contact info and custom fields, including in subject lines | Liquid variables with profile fields, tags, order history | Supports default tags (name, email) and up to 50 custom fields (birthday, country) |
| Subscriber Preferences | Basic preference management | Onsite subscription management forms (via form and workflow) | Fully customizable preference center (fields, frequency, topics) |
| Best for → | Organizations wanting simple, easy-to-use segmentation | Brands needing real-time, data-driven personalization | Marketers seeking comprehensive preference management |
Constant Contact works best for organizations that want easy, straightforward segmentation. Its visual builder is simple to use and adapts per recipient, making it a fit for teams without deep technical skills.
Drip is tailored for brands that thrive on real-time, data-driven personalization. By pulling in store data, order history, and profile fields, it’s ideal for ecommerce businesses that want to tailor campaigns to customer behavior.
Campaign Monitor is built for marketers who need advanced, flexible segmentation at scale. With unlimited rule-based segments and customizable preference centers, it supports precise targeting for larger teams managing complex lists.
The Australian Red Cross used Campaign Monitor's preference center and smart segmentation to achieve a 68% increase in open rates, a 201% increase in click-through rates, and a 75% increase in conversions from a single personalized email campaign.
7. Integration ecosystem
Constant Contact leads in breadth, Drip focuses on ecommerce depth, Campaign Monitor emphasizes quality
| Feature | Constant Contact | Drip | Campaign Monitor |
|---|---|---|---|
| Number of Integrations | 300+ integrations | 100+ native integrations across ecommerce, CRM, forms, and analytics | 250+ integrations with focus on quality |
| CRM Integrations | Salesforce, Gmail, Outlook, and more via API | Close, Pipedrive, Salesforce | Shopify, WooCommerce, MailSync |
| E-commerce Integrations | Shopify, WooCommerce, Stripe | Shopify, BigCommerce, WooCommerce; custom via Shopper Activity API | Integrations with various CRM platforms (Salesforce, Zoho, Zapier) |
| API Flexibility | API access plus App marketplace for no-code connectors | REST API, Shopper Activity JS, and webhooks | Robust API for custom integrations |
| Best for → | Small businesses needing broad, hassle-free connectivity | Teams needing flexible, real-time integrations | Marketers working with major platforms seeking quality |
Constant Contact is a strong fit for small businesses that want broad, no-fuss connectivity. With over 300 integrations and easy API access, it’s built for teams that need reliable plug-and-play options without technical overhead.
Drip caters to ecommerce-focused teams that need flexible, real-time integrations. Its depth in store platforms and custom APIs makes it ideal for brands relying on live customer data to personalize experiences.
Campaign Monitor is designed for marketers who prioritize quality over quantity in integrations. With 250+ curated connections and robust API options, it’s best for teams that want seamless, dependable performance across major platforms.
Girls Who Code leveraged Campaign Monitor's Salesforce integration with custom fields for deeper list precision, helping them achieve a 40% email open rate, 22% click-to-open rate, and a 150% increase in student applications.
8. Pricing & scalability
Constant Contact offers affordable entry, Drip targets premium ecommerce, Campaign Monitor provides predictable growth
| Feature | Constant Contact | Drip | Campaign Monitor |
|---|---|---|---|
| Starter Offer | 30-day free trial (100 email sends) | 14-day free trial (no credit card required) | 30-day free trial (500 contacts, 500 email sends, 3 users, drag-and-drop builder, templates, basic reporting) |
| Most Popular | Standard: $35/mo (automation and AI features) | $39/mo (2,500 contacts) — unlimited emails, full features, workflows, onsite campaigns, API access, and support | Essentials $29/mo ($2.90 first month) — unlimited contacts & email sends, inbox preview, automations, AI Writer, transactional emails, priority support |
| Pricing Model | Tiered (Lite $12/mo → Standard $35/mo → Premium $80/mo), pricing scales with contacts | Single plan starting at $39/mo, scales with contacts | Tiered plans (Free → Lite $12/mo → Essentials $29/mo → Premier $159/mo) with unlimited emails from Essentials upward |
| Best for → | Businesses desiring affordable, feature-rich marketing plans with easy scaling | Brands needing straightforward, all-inclusive pricing with no surprises | Best for brands wanting predictable, lower-cost entry plans with strong email features and optional SMS add-ons |
Constant Contact is ideal for businesses that want affordable, feature-rich marketing plans. Its tiered pricing makes it easy for small teams to start simple and scale as they grow, keeping costs predictable.
Drip fits brands that prefer straightforward, all-inclusive pricing without hidden fees. With a single plan structure that scales by contacts, it’s particularly appealing for ecommerce businesses that want unlimited sends and advanced workflows from the start.
Campaign Monitor works best for brands seeking predictable pricing with flexible growth paths. Its lower entry cost and tiered options give teams confidence, while optional SMS add-ons and strong email features support long-term scalability.
9. Support & resources
Constant Contact excels in onboarding, Campaign Monitor leads in expert guidance
| Feature | Constant Contact | Drip | Campaign Monitor |
|---|---|---|---|
| Support Availability | Phone and live chat support included with all plans; also offers live “Ask a Trainer” sessions | Email support Monday–Friday, 9 am–5 pm Central Time (via in-app or email) | Email, phone, knowledge base, tutorials, and deliverability experts available
|
| Support Response Time | Responsive support; “Ask a Trainer” sessions enhance real-time help. Ask a Trainer (Monday to Friday, 8am-8pm, ET) | Only one support channel available | Fast response times praised |
| Knowledge Resources | Help center, tutorials, webinars, community Q&A. | Resource Center with blogs, guides, webinars, videos, plus Help Center & Release Notes | Extensive help center, Knowledge Base, training videos, and email academy (even on free plan) |
| Onboarding Assistance | 1:1 onboarding on higher tiers. | Free migration & onboarding support for accounts with 17,500+ contacts | Professional services team available |
| Best for → | Small businesses who want hands-on support and coaching. | Brands needing reliable support and expert migration help | Best for brands that want personalized onboarding, expert deliverability guidance, and extensive self-serve resources. |
Constant Contact is best for small businesses that value hands-on coaching and guided onboarding. Its live “Ask a Trainer” sessions and accessible phone/chat support make it especially appealing for beginners who need more personal help.
Drip is a strong choice for brands managing large contact lists that require smooth migration and ongoing reliability. Its onboarding support for accounts with 17,500+ contacts ensures enterprise-scale users can transition with minimal friction.
Campaign Monitor works well for brands wanting expert deliverability guidance and a deep library of self-serve resources. Its professional services team and extensive knowledge base provide confidence for marketers focused on long-term campaign quality.
"Been working with Campaign Monitor for 10+ years… Not only does the platform make sending highly-customized emails easy and fun, their support team is phenomenal… Highly recommend."
