Australian Red Cross, part of the world’s largest humanitarian network, works to ensure dignity, peace, safety, and wellbeing for all people.


To help support their work, they rely on Campaign Monitor to send timely emails to educate and empower hundreds of thousands of people to take action. That could be through inspiring them to donate, volunteer, and connect with others in their community, or by learning a new life-saving skill, like first aid.

Using refined segmentation and more personalised content to improve the user experience, Australian Red Cross saw double the results from just a single campaign:

68% increase in open rates
201% increase in click-through rates
75% increase in conversions
“We use Campaign Monitor to strengthen our relationship with our supporters; to keep them updated and show them exactly how their actions are touching the lives of others.” Nihal Abed, Australian Red Cross Email Marketing Specialist

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