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Case Study: Rebranding Campaign Monitor as AshWebMail

AshWebMail is a brilliant example of rebranding Campaign Monitor as your very own email marketing…

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New Zealand Dollars Now Available for Client Payments

From today you can choose to have your clients pay in New Zealand dollars for…

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How Do You Bill Your Customers?

We often get asked by Campaign Monitor users how they should charge their clients when they send campaigns for them. The Campaign Monitor model is simple – we charge you based on our simple pricing model, and leave charging your clients up to you. Here is a few of the ways that other Campaign Monitor customers charge: Per campaign charges passed on to your client – the simplest way to go, you just add some fixed or variable to the price you pay us for each campaign, and charge your client that. A pseudo monthly fee – if you have clients who send roughly the same amount of emails every month, you can calculate a monthly charge that will give you pretty consistent income. Frontload a charge for template design – Some customers will charge a large amount for the template design and then just charge at cost price for the actual sending. A retainer model – If you do other consulting for your clients, you might build their email costs into your normal consulting charges, rather than splitting it out. You might have a different model for each client, if it makes sense, or for simplicity handle each client the same way. I’m sure that there is a lot of other interesting ways to handle pricing, so leave a comment with your ideas!

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