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What is Marketing Automation

If you’re looking for a way to boost your marketing efforts and reach a bigger…

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This Is the Effect Engaging Visuals Have on Your Email Conversion Rates

Boost conversion rates with effective imagery in this guest post from Heroic Search

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Increasing the Domain Authority on Your B2C Website

Not sure how to increase your domain authority? Here’s everything you need to know.

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Call for an End to ‘Click Here’ Links in Email

The phrase, ‘click here’ in link text is as commonplace in web and email copy…

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What Kind of Email Content Gets the Most Clicks?

Are you sending out newsletters, but are unsure what kind of content you should feature…

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A Joomla! Extension for Every Season

Joomla templates and extensions help you build a website or landing page in no time,…

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Newsletters You Should Know: Celebrating Bon Appétit

A good newsletter is hard to beat when it comes to driving traffic to your…

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The Email Minute 13: Preheader Text – The What, Why, and How to Use It

In this episode of The Email Minute, Shane explains preheader text.

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Copywriting Vs. SEO Writing: What’s the Difference?

Copywriting and SEO writing are 2 components that help make for a successful marketing campaign….

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A Practical Guide to Preheaders

We look at the why and how of adding preheaders to your campaign, complete with…

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10 Essential Elements of an Effective Welcome Email

We break down 10 elements every effective welcome email should have in this action-packed post.

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