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Evolving Your Email Audience to Combat Unsubscribes

Inspire subscribers to connect with your brand, maximizing lifetime value, and combatting unsubscribes.

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A/B Testing Fundamentals: How to Get Started

Learn what can be A/B tested, what metrics you should measure, and how to use…

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Why Personalized Email Marketing is Essential to Customer Retention

When you’re ready to start getting serious about building long-term loyalty, look to personalization.

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4 Advanced Tools to Track and Improve the ROI of Email Marketing

We’re sharing 4 advanced tools to help marketers amp up their email ROI.

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How to Use Personalization in Your Travel and Hospitality Campaigns

We discuss how easy it can be to personalize email messages, and arm you with…

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Why Your Email Address List Needs Quality Over Quantity

We go over why engaged subscribers are better than a lot of subscribers as well…

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4 Things to Consider When Experiencing Email Unsubscribes

Here we present some you can do to make your lists more relevant and deliver…

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How Nonprofits Can Enhance Their Email Marketing with CRM Data

Today, we’re sharing how nonprofits can enhance their email marketing with CRM data.

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How to Convert Visitors into Daily Readers through Personalized Email Campaigns

We’re sharing why you should be customizing your email campaigns, and how you can do…

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A Guide to Making a Targeted Email Campaign

Let’s look at how (and why) to build targeted email campaigns.

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How to Send Email in The Age of The Eight Second Attention Span

We’re sharing how to send successful emails in the age of the eight second attention…

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