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An eBook is an electronic version of a book that can be read on a computer, tablet, or mobile phone. eBooks do not need to be the length of a traditional long form book and do not need to follow the standard practices of a book that will be printed, such as the need for high-resolution photography. eBooks can be a great marketing tool for businesses to share best practices of a topic relevant to potential customers. By asking for a site visitor’s information to gain access to an eBook, businesses develop a lead generation program which identifies potential customers with a specific interest in the niche their business provides.

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