Glossary

Content marketing terms

Browse by...
Home Resources Glossary

Gated Content

Gated content requires a user complete a form or purchase a subscription prior to gaining access to that section of content within a website. For example, a user may be required to complete a profile form before downloading a whitepaper. This could be considered a form of lead generation to better understand a user’s topic interest or an attempt to later sell a product or service. If a user completes a form or purchases a subscription to gain access to gated content, it is believed that they have a strong interest in that particular topic.

Previous glossary term
Evergreen Content
Next glossary term
Guest Blogging
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.

Subscribe

Get started with Campaign Monitor today.

With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.

Try it for free
Contact Sales
×