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Gated content requires a user complete a form or purchase a subscription prior to gaining access to that section of content within a website. For example, a user may be required to complete a profile form before downloading a whitepaper. This could be considered a form of lead generation to better understand a user’s topic interest or an attempt to later sell a product or service. If a user completes a form or purchases a subscription to gain access to gated content, it is believed that they have a strong interest in that particular topic.
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