Digital marketing terms

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B2B (Business to Business)

B2B is commerce between two companies. One business targets another business with its product rather than selling its product directly to a consumer market. Most often, B2B commerce initiates the purchase of raw materials or software in order for businesses to manufacture or promote its products to consumers. An example of business-to-business commerce is the purchase of email marketing software to send a business newsletter in order to better advertise to a consumer audience.

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