Glossary

Content marketing terms

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Long Form Content

While there is no industry agreed-upon word count, content is considered long form when greater than 1,200 words per article or post. While some site visitors commonly “skim” content, when a user finds a particular topic interesting they spend their time reading the entire article. This increases time on page analytics as well as develops the site as a reliable source of information in the minds of site visitors, which can increase the number of return visits.

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Long Tail Keywords
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