Glossary

Email marketing terms

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Email Automation

Email automation is the ability to send time or action triggered emails to subscribers with relevant information. Automation is useful for a variety of different marketing purposes. Whether it’s a triggered workflow that helps nurture new leads, birthday greetings that add a personal touch, or automated blog updates that take the legwork out of staying in touch with your audience — email automation makes email marketing more efficient, personalized, and relevant.

Example

Email automation could be used to automatically onboard new customers and explain your product’s features so that users get the best possible experience.

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