Glossary

Email marketing terms

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Email Blacklist

Email blacklist is a real-time database that helps decide which emails should be considered spam. Essentially, it is a filter that can determine whether or not an email makes it to its intended inbox destination. 

Example

Once our IP was put on an email blacklist, our emails started being labeled as spam, and our delivery rates plummeted.

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Email Automation
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Email Blast
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