Email marketing terms

Home Resources Glossary

Email Workflow

Email workflow is a series of automated emails that trigger based on subscriber behavior or data. These are often referred to when marketers assemble a series of automated emails that work together to accomplish a goal, such as onboarding new customers or nurturing new leads. Through a series of emails within an email workflow, the customer journey continues until they are finally ready to make a conversion and take the next step.


An email workflow aimed at onboarding new customers might include a series of automated emails that show recipients how to use various product features with step by step videos or how-tos.

Previous glossary term
Email Whitelist
Next glossary term
Hard Bounce
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.


See why 200,000 companies worldwide love Campaign Monitor.

From Australia to Zimbabwe, and everywhere in between, companies count on Campaign Monitor for email campaigns that boost the bottom line.

Get started for free
Contact Sales