Glossary

Email marketing terms

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Email Workflow

Email workflow is a series of automated emails that trigger based on subscriber behavior or data. These are often referred to when marketers assemble a series of automated emails that work together to accomplish a goal, such as onboarding new customers or nurturing new leads. Through a series of emails within an email workflow, the customer journey continues until they are finally ready to make a conversion and take the next step.

Example

An email workflow aimed at onboarding new customers might include a series of automated emails that show recipients how to use various product features with step by step videos or how-tos.

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