Glossary

Email marketing terms

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Email Deliverability

Email deliverability is the ability to deliver emails to subscribers’ inboxes. It is what some marketers use to gauge the likelihood of their email campaigns reaching their subscribers’ inboxes related to actual delivery–like ISPs, throttling, bounces, spam issues, and bulking. Elements that hurt deliverability include sending without custom authentication, using single opt-in, sending from a free domain email address, using spam flassing email subject lines, making it difficult to unsubscribe, using URL shorteners, and sending emails with too many images.

Example

The delivery rate for your latest campaign was 99%, meaning your emails were delivered to 99% of your subscribers.

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Email Click Rate
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Email Deployment
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