Glossary

Digital marketing terms

Resources Hub » Glossary » Lead Generation

Lead Generation

Lead generation is a marketing process that focuses on gathering potential customer information such as name and email, rather than soliciting for a direct sale.. Prospective customers aren’t likely to buy during their first brand interaction. Lead generation is a great way to gather information in order to stay in touch with potential customers without overselling. Companies in various industries use lead generation first and then nurture those leads to build brand repertoire and a repeat customer base.

Previous glossary term
Landing Page
Next glossary term
Lifecycle Marketing
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.

Subscribe

Get started with Campaign Monitor today.

With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.

Try it for free