Digital marketing terms

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Lead Generation

Lead generation is a marketing process that focuses on gathering potential customer information such as name and email, rather than soliciting for a direct sale.. Prospective customers aren’t likely to buy during their first brand interaction. Lead generation is a great way to gather information in order to stay in touch with potential customers without overselling. Companies in various industries use lead generation first and then nurture those leads to build brand repertoire and a repeat customer base.

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