Glossary

Interactive Content Marketing

Interactive content is a “two-way street” between the site (or app) and the user which creates an interactive experience. Types of interactive content can include calculators, user polls and surveys. This interaction allows the user to engage with the content in order to develop useful information for that user specifically. This type of content can lead to longer visit times and a more meaningful experience with a website or app.

Interactive content is a “two-way street” between the site (or app) and the user which creates an interactive experience. Types of interactive content can include calculators, user polls and surveys. This interaction allows the user to engage with the content in order to develop useful information for that user specifically. This type of content can lead to longer visit times and a more meaningful experience with a website or app.

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