Glossary

Content marketing terms

RSS

An acronym for Rich Site Summary or Really Simple Syndication, RSS is a text-based format that delivers content from sites that are updated on a regular basis, such as news sites or blogs. Presented in a standard XML format to avoid compatibility issues, RSS feeds save the user time by eliminating the need to visit a site on a regular basis to check out the latest news and information. Applications known as aggregators, or feed readers, allow a user to subscribe to feeds from multiple sites and review them in one convenient location.

Related terms

Blog Content Marketing HTML Lead Generation SEO

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Repurposed Content

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User Generated Content (UGC)

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