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Email marketing can increase your revenue, but certain tactics work better than others. If you’re not seeing results, consider the facts.

Check out our infographic below to learn how you can fix everything that’s wrong with your email.

Everything that's wrong with your email infographic. This infographic includes open rates statistics, click rate stats, email data, and email statistics by industry. Use this infographic to learn what's wrong with your emails and improve them.

What is the open rate for your industry?

That depends.

If your industry is… Then your open rate average is…
Nonprofit 20.39%
Media and Publishing 21.95%
Travel and Transportation 20.39%
Other 18.94%

What is the average email open rate generally speaking?

The average email open rate is 17.92%

If your open rate is low by average or industry, then…

What increases email engagement?

Opens, clicks, & replies increase email engagement

If your engagement is low, then…

What is good email deliverability?

Good email deliverability is quality inbox placement

If your emails aren’t being delivered, then…

What is the average unsubscribe rate for email?

The average unsubscribe rate for email is 0.17%

If your unsubscribe rate is high, then…

  • Segment your audience
  • Marketers have found a 760% increase in email revenue from segmented campaigns
  • Re-engage your audience
  •  63% of email marketers surveyed said that re-engagement campaigns are “very effective”
  •  Try sending emails on Sundays or Mondays for fewer unsubscribes (according to Campaign Monitor research)

What is the average bounce rate for email?

The average bounce rate for email is 1.06%

If your bounce rate is high, then…

What is the average click rate for email?

The average click rate for email is 14.10%

If your click rate is low, then…

What is the average spam rate for email?

The average spam rate for email is 002%

If your spam rate is high, then…

If you’re not seeing the results you want from email marketing, then try using tools like personalization, segmentation, list engagement, and testing.

Find all these tools and more at Campaign Monitor, where you can fix everything that’s wrong with your email.

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