What are welcome emails? Welcome emails are messages sent to new subscribers, users, and customers. By providing company highlights and store information, welcome emails are a great way to personalize and inform the customer journey.
Use the infographic below to learn about the effectiveness of welcome emails and why you should use them:
Are welcome emails effective?
Let’s take a look at the metrics that matter most to marketers—and to the bottom line.
Emails with personalized subject lines are 26% more likely to be opened. (Campaign Monitor)
74% of marketers say targeted personalization increases customer engagement. (eConsultancy)
Personalized email messages improve click-through rates by an average of 14% and conversions by 10%. (Aberdeen)
Personalized emails have been shown to deliver 6x higher transactional rates than non-personalized emails. (MarketingProfs)
Relevant emails drive 18x more revenue than broadcast emails. (Emma)
Personalized email marketing generates a median ROI of 122%. (eMarketer)
Most customers want to receive welcome emails, and subscribers are likelier to read and make purchases because of these messages. Get even better results by personalizing and automating your welcome emails.
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