Browse by...

With ~5.6 billion active email accounts, email remains an efficient way to deliver your brand’s message to all your customers and prospects. (source: Statista) Plus, email marketing is more effective than social media marketing for gaining new customers.

Since email marketing continues to be a proven channel for gaining new customers and increasing your company’s revenue, here are a few tips to get your next email campaign started.

ultimate guide for your email marketing plan

Step 1: Get personal

Over 40% of customers claim to have cut ties with a company due to a lack of personalization. (Source: Accenture)

77% of email’s ROI comes from segmented, targeted, and triggered email campaigns. (Source: Passle)

Group your audience into categories based on demographics, behaviors, or other criteria, such as:

  • Gender
  • Age
  • Industry
  • Hobbies
  • Education level
  • Past purchases

Step 2: Scale your efforts with automated emails

Establish triggers to automatically send emails for you and you’ll see impressive results:

Campaigns to automate:

  • Welcome emails have a 50% higher open rate than other emails. (Source: Emma) e.g. “Nice to meet you!”
  • Re-engagement emails have a read rate of 12%. (Source: ReturnPath) e.g. “We miss you!”

Step 3: Grow your email list organically

Emails prompt purchases ~3x more than social media and the average order value is 17% higher. (Source: McKinsey)

Deliver killer content to your subscribers’ inboxes to cut down on list churn.

Additionally, you can:

  • Provide links to social media and incentives to share
  • Provide ebooks and webinars to only your subscribers
  • Offer subscriber-only discounts
  • Run contests and competitions

Step 4: Focus on lifetime value

  • Increasing retention rates will improve your profits anywhere from 25% to 95%. (Source: Forbes)
  • 80% of future revenue will come from 20% of your existing customers. (Source: Forbes)
  • Customers in a loyalty rewards program will spend up to 18% more than those who aren’t. (Source: Accenture)

Remember, solid email marketing plans meet three intrinsic goals:

  • connection,
  • engagement,
  • and lead nurturing.

Now that you’ve established a plan, get out there and get emailing.

Embed this infographic on your site. Get the code.

Talk to an expert
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.


Get started with Campaign Monitor today.

With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.

Try it for free
Contact Sales