Got a brand Facebook page? You can turn it into an email subscription generator. Read on to learn how.
There are many ways to collects emails from Facebook for your subscription list.
How do I collect emails from Facebook?
First of all, we recommend being up front and complying with Facebook’s Advertising Policy.
1. Collecting emails when members join your group.
If you’re running a Facebook group, you can ask for an email address as a part of the membership requirements. Be sure to mention if you’re adding them to a subscription list or if you’re simply sending them thank-you goodies for signing up.
2. Posting links to lead generation pages.
Do you offer a free eBook or another valuable item as a part of a lead magnet? Post it on Facebook and let your readers know it’s there. If you’re already directing a successful Facebook page, you’ll find that your readers are more likely to click through because they know you’re offering something of high value.
3. Put a signup form on your page.
Many different email marketing platforms allow you to add a subscribe link directly to your Facebook page. This lets you collect emails from interested individuals who want to hear more from your brand. Campaign Monitor offers this feature, and we’ve put together a quick guide to take advantage of it.
4. Turn your cover photo, profile picture and other parts of your page into lead magnets.
Make your cover photo, profile picture, or other static parts of your Facebook page functional by turning them into lead magnets. Direct readers to a specific page or use them as a funnel to get them to join your group.
Pro Tip: Facebook lets you use videos as cover photos for pages. The possibilities are endless.
5. Use the Facebook CTA button.
Facebook has a built-in call-to-action button. These buttons have specific functions, and they may be exactly what you need. Under your cover photo, click the blue button that reads, “Add a Button.” You’ll find a variety of options to guide your readers to take action.
How to measure the emails collected from Facebook
There are two primary ways for you to measure the effectiveness of the tools you use to collect emails.
1. Use Facebook Insights to track user interaction with your page.
Facebook Insights lets you track how your users engage with your group or page. This is useful if you’re utilizing Facebook’s built-in tools to collect emails.
2. Use Google Analytics to track traffic sources and see where signups are coming from.
Clever use of Google Analytics can let you track where members come from when they follow your lead magnets and funnels. If you’re already using Google Analytics to track other parts of your marketing efforts, you may want to look into it.
Does it really matter?
Since 2016, Facebook has taken a few significant blows, as scandal after scandal emerged about its questionable data practices. Pew Research Center found in June of 2018 that over half of all users adjusted their privacy settings, and over 40 percent of people stepped back from the platform altogether.
These statistics have severe ramifications for digital marketers who consider Facebook a part of their strategy. Despite this, Mark Zuckerberg estimated in September 2018 that 1.5 billion people still use Facebook each day. That’s still a fifth of the world that your page has the potential to reach.
Ultimately, it’s all about staying up to date and leveraging Facebook has one piece of your digital marketing strategy. If you rely on it—or any one channel—too significantly, you could find yourself hitting major roadblocks.
Facebook is still a powerful tool for digital marketing, and there are many ways to transform a page into a subscription-generation powerhouse and drive traffic into your funnels.
Looking for more ideas to take control of your marketing game once you’ve collected those emails? Check out our complete guide to email marketing for other tips and tricks.