When it comes to marketing, your email list is your greatest asset. With your list, you can run campaigns that can easily give you a 4400% ROI. To get those results, you need to grow a healthy list.
You can get up to $44 back for every $1 you spend on email marketing, so it’s very important to acquire email leads.
What are email leads?
Email leads are the people who share their contact information with you. This is usually through an opt-in form that they fill out in exchange for a free gift.
Source: Campaign Monitor
The purpose of getting these email leads is so you can nurture them through permission marketing into a loyal tribe of customers.
Your email leads will form the foundation of your email marketing campaigns and, if nurtured well, will become the core source of your revenue.
What about buying a ready-made list of email leads?
There are 3 major risks involved in this:
- The people on the list don’t know you. Chances of them opting out and leaving you with an empty list are high.
- Since you are not the person they expected to hear from, they’ll probably mark your emails as spam. This will result in you getting a low sender score and suffer from low deliverability rates.
- You won’t make any sales from your list.
How do you get email leads the right way?
Getting a list of engaged leads is not rocket science, if you know how to do it right. Here are a few tips to help you get started.
Identify your target audience
The first step in getting leads for your email marketing campaign is to identify your target audience. Your target audience is made up of your ideal client. This also means that you will have to develop a buyer persona to help you better understand their pain points.
Create an irresistible offer
Once you understand your target audience and know what their pain points are, you will have enough data to help you create a resource they will find useful. The offer, also known as a lead magnet, has to be a solution to a particular problem your prospect has.
Conversely, if your offer is irrelevant and provides no value, your opt-in form will gather dust.
Leverage social media
There are 3.196 billion active social media users in the world.
Source: We Are Social
Use social media to get email leads by promoting your offer or running some paid posts.
This strategy is especially profitable, as it will help you not only generate email leads, but also gain followers on social media.
Keep them engaged with valuable content
Once your prospect has signed up to receive emails from you, they are officially a lead, but this is only the beginning of their customer journey with you.
To nurture them into a paying client, you will have to keep them engaged with valuable content.
Use personalization to reel them in
Email marketing software has brought marketers a convenient tool they can use to improve their results: data. With a good email marketing tool, like Campaign Monitor, for instance, you can gather enough data about your prospects to create personalized emails.
These will endear them to you, as it gives your brand a human touch.
Does it really matter?
With email being the most preferred method of communication, getting email leads that are interested in your products and services is a must. Without a list of highly engaged leads, your business will not be able to reach its full potential and may not survive in the future.
Now that you know what email leads are and why you need them, you should invest in a good email marketing platform to help you collect and store those email leads.
If you need more help generating leads for your marketing campaigns, check out our resource on email list building, and turbo-charge your lead generation.