As a marketer, one of the most important facets of your business is timely communication, especially if you have a piece of important information or a promotion to share.
In these situations, email can help.
If you need an easy solution to safely send a message to 600 recipients, use email. It is the best, and probably the cheapest method to send a message to your customers all at once. It’s called bulk emailing.
What is bulk emailing?
Bulk emailing is the practice of sending the same email to multiple recipients. This could be for various reasons, from passing on information to promoting a service or product. Make sure that you have permission from your recipients to send them emails, otherwise it will be considered as spam.
The advantages of sending emails this way are numerous, but the main 2 are:
Saves time. Imagine having to manually send 600 emails. The process would be very time-consuming and monotonous.
Efficient. Bulk emailing reduces human error, as you don’t have to input each email address manually.
So how do you go about sending an email with 600 recipients?
How not to send an email to 600 recipients
It may be tempting to try and send an email to your list using your normal email programs like Gmail or Outlook.
However, these programs were not designed for bulk emailing, so they’re limited in functionality. For instance, they have limits when it comes to the number of recipients you can include in the “To”, “CC”, and “BCC” fields.
How to send an email to 600 recipients
While there are many ways to get around this, the easiest way to do so is by using an email marketing service provider like Campaign Monitor.
Email marketing platforms have more flexibility when it comes to sending bulk emails.
Here’s where they outshine your ordinary email program:
Multiple recipients
Email marketing software allows you to send an email to as many recipients as you want, as long as your plan supports that number.
Automation
Another advantage of using an email marketing software is that it affords you levels of marketing automation you can’t enjoy with normal email programs.
Personalization
Personalization means treating every one of those 600 recipients as an individual. This is another benefit you get from email marketing software.
Source: Campaign Monitor
Emails with personalized subject lines have a 26% higher likelihood of being opened
Analytics and tracking
When you send an email to multiple recipients, it’s important that you know how your recipients interact with it. Most email marketing platforms have an analytics dashboard that gives insight into what happens to your email after you press the “send” button.
Does it really matter?
Being able to send an email to hundreds, even thousands, of recipients is an important aspect of any marketing strategy. Whether you’re a professional marketer or a hobbyist seeking to grow and interact with a large fan base, email is the best way to share what you have to offer.
Knowing how to share your message with multiple recipients simultaneously is a valuable skill that will help you achieve your marketing goals with ease.
What now?
Need to send an email to 600 (or more) recipients? Then invest in efficient and easy-to-use marketing automation software. Email marketing platforms are not created the same, so you will have to ensure your choice:
- Suits your niche and goals
- Is within your budget
- Is easy to scale
If you are looking for a great email marketing platform that is versatile and has a good reputation for helping marketers reach their goals, consider giving Campaign Monitor a try.