One of the great things about email marketing is that you don’t have to do everything yourself. There are email marketing services that use software to make your life easier.
Read on to learn everything you need to know about email marketing services, so you can determine whether or not it’s right for you.
What is an email marketing service?
An email marketing service, or email service provider, is a software platform that can be purchased to build customizable templates, send campaigns, and gather data.
One of the best features of an email marketing service is its ability to segment your mailing list into specialized groups. By doing so, you can send out personalized emails to specific subscribers, which goes a long way in boosting engagement.
Marketers have noticed a 20% increase in sales as a result of personalization.
Email marketing services can also use automation to send out unique emails that would be impossible to do on your own.
How to measure the efficiency of an email marketing service
Since an email marketing service takes the center stage for many digital strategies, it’s safe to say that measuring the efficiency of an email marketing service is relatively simple. If you’re getting a high conversion rate and a high ROI, then the service is doing its job.
If you want to get into specifics, the following are some features that every email marketing service provider should have.
- Drag-and-drop email editor
- Mobile-optimized and customizable templates
- Send time optimization
- A/B testing capabilities
- Segmentation, personalization, and dynamic content
- Email list management
- Customer journeys and automations
- Full visibility into analytics and campaign results
Does an email marketing service really matter?
While anyone can use and benefit from an email marketing service, they’re especially helpful for small businesses. Due to the budgetary restrictions of a small business, the time that’s saved by an email marketing service is invaluable.
Email marketing services also require fewer resources, as tools like automation can oversee multiple aspects of an email campaign at once.
What now?
Getting an email marketing service is your first step to utilize marketing’s most powerful channel. Campaign Monitor is a great fit if you’re trying to reach your customers and prospects with email. You can sign up today and try it for free.
Still not sure how to go about email marketing? This email course will help you develop your strategy, determine your next steps, and get results with email.