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In marketing, it’s imperative that you pursue anything that can give you an edge. Email marketing is an especially important segment in which to have a competitive advantage.

These advantages can take many forms. One of the most important goals in email marketing is to increase your number of subscribers. Here’s what you need to know about RSS subscribers and why you should pay attention to them.

What is an RSS subscriber?

Subscribing to an RSS feed means agreeing to receive a stream of content whenever it’s available.

The basic definition of RSS is an injustice to its beauty. Consumers use RSS to make customized feeds to deliver the content that interests them every day. Instead of having to visit favorite websites every day, customers can opt to have content and posts delivered in a feed.

How to measure the success of reeling in RSS subscribers

To measure the effects of your marketing to RSS subscribers and building a following of your own, you can use standard metrics. The metrics that you’ll likely need to use are fairly straightforward: open rates, click-through rates, as well as your subscribe rates.

When combined, these metrics can paint a fairly complete picture of how successful your pursuit of RSS subscribers has been. Tracking how many RSS subscribers are unique versus how many are also subscribers to other campaigns might be informative, and inspiring those two audiences to mix will get your content in front of your audience in more consistent, meaningful ways.

RSS feeds make it really easy to send relevant, engaging content with minimal email marketing effort, like this example from publisher Glossy.

A newsletter with about 8 stories that are populated via an RSS feed

Always remember how important your content is. After all, the quality and appeal of your content are going to be the number one factor in capturing the attention of RSS subscribers.

Does it really matter?

So why are the interests and activities of RSS subscribers so important? Because you can use the patterns from your analysis of RSS subscribers to tailor the marketing of your brand towards these subscribers. For example, by knowing how many RSS subscribers include your web content in their feed, you can see what kind of market your brand is resonating with. You can also spot other RSS subscribers with similar interests and seize the opportunity to market to those as well. The possibilities are nearly endless.

Reaching people through RSS subscriptions is one of the easiest ways to connect your content with engaged customers. By engaging with your audience in this way, you can make your brand a part of their everyday lives.

What now?

Now that you know more about RSS subscribers and why they’re important, you’re ready to start reaping the benefits. With tools from Campaign Monitor, you can manage the distribution of campaigns to RSS feeds with a single click. Learn more about Campaign Monitor’s RSS feed tools here.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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