Article first published January 2017, updated July 2019
Want to get your fill of marketing news, interviews, and tips, but don’t have a lot of free time to sit down and read?
Podcasts can be a great way to absorb knowledge while you’re in the car, during a public transport commute, exercising session, or just while multitasking.
The trouble is, with so many marketing podcasts out there today, it can be tough to know where to begin when looking for standout marketing knowledge.
In this post, we’ve curated 11 outstanding marketing podcasts plus a few bonuses. Before we sample them though, let’s consider one of the fast growing trends in marketing today—podcast marketing.
Are podcasts good for marketing?
While radio is on the outs, it doesn’t mean people have stopped listening to informative audio content. On the contrary, the consumption of audio content is on the rise with podcasts. With the proliferation of smartphones and the fact that Apple CarPlay comes as part of the package in over 60 car brands, podcasts have taken over from radio.
For the savvy marketer, that’s an opportunity to tap into an audience that’s already, well—listening.
So, are podcasts good for marketing? Definitely. Here are a couple of the most important reasons why:
- Podcasts allow marketers to hyper-target an audience
- Offers a link building opportunity to a high domain authority ranking site
- Starting your own podcast helps you build credibility, drive brand awareness, and grow your audience
Source: Marketing Charts
Don’t worry about not having an audience when you’re just starting out. You can simply use your email marketing skills to grow your listener base, just by inviting your existing customers to tune in to your podcast.
Now that you see the value of podcast marketing, let’s take a look at some of the best marketing podcasts you should know and perhaps you’ll gain inspiration for your own.
Gary Vaynerchuk, author, speaker, and owner of multi-million dollar marketing company VaynerMedia, uses his podcast to answer questions about marketing, social media, and general entrepreneurial topics that he receives through social media. If you’re looking for a high-intensity host whose responses are no-fluff, honest, and a tad explicit from time to time, Gary might be just the straight-talking expert you need.
2. Call To Action
Unbounce’s Call to Action podcast breaks down the art and science of digital marketing—covering topics ranging from strategy, planning, execution, optimization, and beyond. Each Wednesday a new guest comes on the show to talk about the latest trends in this realm and to share some of their best tips that you can implement right away.
3. Duct Tape Marketing
Since 2009, John Jantsch, a small business marketing expert and author, has been hosting this marketing podcast which brings on many different guests to chat about new trends, tips, and tactics in the digital marketing space. Neil Patel, Guy Kawasaki, and Ann Handley have joined the ranks of past guests who’ve shared their unique insights on the show.
This 25 to 30-minute marketing podcast hosted by Sonia Simone of Copyblogger is a weekly, short-form interview with some of the top experts in the digital marketing world. During the interview, you’ll learn about subjects like copywriting, email marketing, CRO, and much more.
5. Marketing Over Coffee
Looking for a conversational, relaxed podcast? EventHero’s VP of Marketing, John J. Wall, and Podcamp’s co-founder, Christopher Penn, host this weekly podcast on marketing tactics new and old. They discuss (with guests) some of the best strategies for inbound and outbound growth—all from the comforts of a coffee shop just outside the city of Boston.
Source: Marketing Over Coffee
6. Marketing Smarts
With insights from Kerry O’Shea Gorgone, enterprise trainer at MarketingProfs, Marketing Smarts is a podcast that has both depth and breadth. Each week, leading marketers come on the show to share real-world insights and stories about what’s worked (and what hasn’t) when it comes to creative marketing tactics.
7. 5 Minute Marketing
Short on listening time? Tune into the 5 Minute Marketing podcast with Brian Moran. This multi-million dollar startup owner shares bite-sized bits of marketing goodness that can help you quickly learn new tactics that you can deploy right away—without having to invest much of your spare time into a drawn-out interview.
8. The Sophisticated Marketer’s Podcast
This LinkedIn-sponsored podcast lead by Jason Miller tackles some of the trends and topics that matter most to today’s marketing teams without any filler. With a new episode every two weeks, you can stay on the cutting edge of trends and tactics by just listening to this podcast twice per month.
9. The Marketing Companion
Marketers Mark Schaefer and Tom Webster co-host this podcast that comes out twice per month. During the podcast, they answer common marketing questions and cover hot-button topics that many people in leadership roles have to wrestle with every day (all without being overly stuffy).
10. HBR IdeaCast
If you’re looking to stay on top of the Harvard Business Review’s most recent findings, this podcast is a great resource. Here you’ll not only learn about recent data from the publication, but you’ll also hear from marketing experts who share some of their best pieces of advice for marketers, business owners, and leaders.
11. This Old Marketing
Joe Pulizzi and Robert Rose co-host the Content Marketing Institute podcast, a 60-minute (or less) show rooted in the power of storytelling. From digital marketing news to real-life examples of campaigns that you can learn from, this podcast covers many different topics and provides a well-rounded conversation around all things modern marketing.
Social Media Marketing
Hosted by a renowned marketer, Michael Stelzner, the weekly Social Media Marketing podcast and other members of the SME team, this is one podcast you need to tune into. Even though the podcast leans heavily toward social media marketing, each episode will definitely leave you with practical nuggets you can implement in your marketing strategy. This definitely is one of the best marketing podcasts you need to check out.
Source: Social Media Marketing Podcast
Demand Gen Chat
Chili Piper’s Demand Gen Chat is one podcast every B2B marketer should add to their subscriptions. Full of lead generation and revenue strategies, this podcast will certainly empower you to scale your business. One of the best qualities of the Demand Gen Chat is the way most episodes are case studies that explain how you can map your way to marketing success. Could this be one of the best marketing podcasts online? Tune in and be the judge.
The ConversionCast podcast
Leadpages is one company that surprised the business world with its meteoric rise to success, becoming an Inc 500 company in no time. How did they achieve such a feat? That’s exactly what they reveal in The ConversionCast podcast. Featuring interviews with the employees who worked behind the scenes to turn a dream into reality, you’ll get a glimpse into their widely successful marketing machine.
What else should you listen to?
CoSchedule’s Actionable Content Marketing podcast
CoSchedule’s Actionable Content Marketing podcast is where the brightest minds in marketing share their knowledge and insights. With guests like Andy Crestodina and Jess Ostroff, you’re sure to pick up a new tactic or technique you can take action on immediately.
“Ask Amanda About Marketing” podcast by Frac.tl
Each week, Amanda Milligan, the branded content manager at Frac.tl uses this weekly content marketing podcast to answer submitted questions about content marketing and PR in about 15 minutes. Listen for straightforward, easy-to-understand, and actionable tips you can put in place immediately.
Source: Ask Amanda About Marketing
Check out a few of these podcasts to see which hosts, formats, and topics are best suited to your needs—and start soaking up a little extra knowledge while you multitask. No matter which one of these you choose, you’ll be sure to stay on top of all things marketing with the subjects covered in these podcasts.
Ready to listen to these podcasts? Before you do, make sure to check out another rising digital marketing strategy that we covered on our blog—video marketing.