The average American spends about $142 on Valentine’s Day, according to the most recent survey from the National Retail Federation (NRF). All totaled, $189 million exchanged hands last year, an all-time high, according to the NRF. With revenue like that at stake, businesses should get into the loving spirit.
Don’t let the florists and jewelers reap all the rewards, your business can cash in on this holiday too. By sending the right emails, with the right subject lines, you too can sweeten your bottom line this February.
We’ve put together a list of 45 Valentine’s email subject lines that your subscribers will love. Plus, you’ll find subject line tips and some examples of emails that got our hearts beating a little faster that your business can mimic.
B2C Valentine’s email subject lines
- Guess: The secret to your sexiest Valentine’s Day yet
- Shutterfly: Personalize your Valentine’s Day gift
- Moovly: Create a Valentine’s Day video in a snap
- Sephora: Looking for the perfect Valentine’s Day gift for him?
- Birchbox: Valentine’s Day treats for you and yours
- Guess: Join us for a sexy special event
- Ink Cards: 6 HOURS LEFT to send cards in time for Valentine’s Day delivery
- La Mer: Happy Valentine’s Day: enjoy a free sample
- Birchbox: Last chance to gift Birchbox this Valentine’s Day
- Nordstrom: Valentine’s Day gifts for her and him
- Steve Madden: It’s love 💖
- Birchbox: This Valentine’s Day, think inside the box
- Target: Sweet deal on Valentine’s Day gifts + in store pickup
- Nordstrom: Valentine’s Day gifts for the loves in your life
- La Mer: A last-minute miracle for Valentine’s Day
- Guess: Let us set you up this Valentine’s Day
- La Mer: Seal it with a kiss: The lip balm for Valentine’s Day
- Orbitz: Deliver your Valentine’s Day gift in person
- Southwest: We’re in ? with these hot February fares
- Anthropologie: Show your love with these great gifts
- J. Crew: Ditch the chocolates and check out these gift ideas
- Nordstrom: Gifts your Valentine will love – for less
- Orbitz: See the ones you love, hot fares for Vday
- De Beers: Find the perfect gift for Valentine’s Day
- Bass Pro Shop: Unique gifts for a unique Valentine
- LuLu: ?Be mine! Our Valentine’s shop is open?
- Touch of Modern: A Valentine’s Day gift guide you want to open
- Williams-Sonoma: XOXO Valentine’s Day favorites are here
- Jelly Belly: Sweets for your sweet
- FabKids: What will you wear this Valentine’s Day?
- Stoneberry: Heat up this Valentine’s Day with a sale on heaters
- Costco: Valentine ?. Gift ?. Now get everything you need for dinner
- Uncommon designs: Bright designs for your bright love
- The Watchery: Time for love. Get these deals before time runs out
- One Kings Lane: Silky sheets and sweet dreams for Valentine’s Day
B2B Valentine’s email subject lines
- WordPress: Aren’t in love with your website? Make a change
- Leo’s Tax Service: Get your taxes filed by Valentine’s Day
- Commercial Cleaners: Book before Valentine’s Day and Get $50 off
- Buffalo Web Creators: Nothing says romance like website design
- Marketing4You: Why we love our customers
Nonprofit Valentine’s email subject lines
- SOS Children’s Villages: Share your love this Valentine’s Day
- The Trust for Public Land: 7 Places to steal a kiss this Valentine’s Day
- Austin Humane Society: Your furry Valentine
- Ronald McDonald Charities: Share the love this season
- United Way: Send a Valentine that sends a message
Tips to create the perfect Valentine’s email subject lines
Optimize your subject line for your subscribers
A subject line should compel a subscriber to open the email. You have to choose your words wisely, especially since you don’t have a lot of room. Most subject lines are about 50 characters, so your word selection is crucial. Get familiar with the email clients and devices your subscribers are using to view your email messages so you can optimize your subject line length for them. You can see this information in Campaign Monitor in the Campaign Reports section under Email Client Usage.
Here’s an example from our own Newsletter subscribers:
Understanding that many of our subscribers are viewing our newsletter in Gmail and on iPhones would indicate we should optimize our subject line length to between 41 characters (portrait view on an iPhone) to 70 characters for Gmail.
Read more about how to determine the best length for your subject line in this post.
Show the love
It might seem obvious, but you should mention the holiday in your subject line or use words that are associated with it. You’ll notice most of the subject lines above use the phrase ‘Valentine’s Day’ or words that coincide with the holiday like ‘love,’ ‘sweet,’ ‘romance’ or ‘kiss.’
Add an incentive
If you can work an incentive into the subject line, do so. For example, if you’re offering free shipping, closeout prices or a free sample, you should include that in the subject line. La Mer mentions an incentive in this subject line: Happy Valentine’s Day: enjoy a free sample.
Use an emoji
The ❤️ is the one of the most popular emoji and Valentine’s Day is the perfect occasion to break it out. Several of the subject lines listed above contain a variation of the heart emoji. Other brands use an emoji at the beginning and end of the subject line to make it stand out. It’s an attention-grabbing option.
If you’re planning to use emoji, be sure it makes sense for your brand. It should fit with your brand’s overall tone. As always, it’s a great idea to test subject lines to see if symbols resonate with your audience.
To learn more about emojis and how to use them in your emails, check out our post, The Real Scoop on Email Emoji in Subject Lines.
Tips to make your Valentine’s emails standout
Celebrate the holiday, even if you don’t sell flowers
Florists and candy shops make a killing on Valentine’s Day, but that doesn’t mean the sales opportunities are limited to these businesses.
Nearly every business, no matter what product or service you offer, can celebrate Valentine’s Day.
Jaybird, a Campaign Monitor customer that specializes in wireless earbuds for athletes, offered a deal on one of its popular products for Valentine’s Day. It’s proof you don’t have to sell roses or chocolate to make the most of this lovely holiday.
Consider offering a deal on one of your products or services. Make it as appealing as possible. Jaybird, for example, offers a great deal and fast shipping. Mention these appealing items in your subject line.
Invite subscribers to an event
Businesses hold sales around the holidays and advertise those sales via email. But rather than sticking to the status quo and creating a “We’re having a sale” email, why not turn that sale into an event?
Guess decided to take an ordinary Valentine’s Day sale and spice it up by holding an event with a live DJ. The company invited subscribers to come out and enjoy live music while finding the perfect date-night look.
Take a look:
The subject line should be an invitation, not just an announcement of a sale. Guess used this subject line, “Join us tomorrow for a super sexy special event.” This kind of subject line is different than others, which will grab attention and intrigue your subscribers. Guess also strategically holds their event a week prior to Valentine’s Day so shoppers can score the perfect date-night look.
Learn more about how to create an awesome event invite email in this post.
Are you prepared to embrace Valentine’s Day? With the tips and email subject lines in this post, you’ll be ready to create and send the sweetest, revenue-making Valentine’s emails and that’s something everyone will love!