According to one of America’s most famous groundhogs, Punxsutawney Phil, it’s going to be an early Spring this year. That means now is the time to start preparing your email campaigns for all of the upcoming Spring holidays. After all, springtime includes St. Patrick’s Day, Easter, Passover, Earth Day, Cinco De Mayo, Mother’s Day, and Memorial Day—all of which are huge spending days for consumers and revenue driving times for B2C businesses.
In fact, if you look at consumer spending statistics for Easter alone, the average online shopper planned to spend around $221.
Here’s a list of 60 subject lines from B2C companies that can help you craft your own creative Spring-themed email campaigns. For those of you in the southern hemisphere, you can draw inspiration from these subject lines for holidays that fall this time of year.
Spring-themed email subject lines
1. Topshop: Karlie Kloss does SS16
2. Forest Suites Resort: March into Spring with Our Lowest Rates!
3. GapKids: TODAY ONLINE! Get everything they’ll need for Spring!
4. Rent the Runway: A little something extra for your spring events
5. PetCamp: Happy Spring from Pet Camp!
6. Radisson: Save 30% on your Spring Break Getaway
7. Nike: Hello, Spring. Goodbye, Subtlety.
8. Neiman Marcus: Spring dresses! Our buyer shares her faves
9. T&J Designs: Spotted: Sequins for Spring
10. Nordstrom: Your spring-getaway packing list (for real-life budget)
11. Food52: Grill pans, egg cups + more Easter brunch helper-outers.
12. J.McLaughlin: Swing Into Spring
13. Banana Republic: Spring is Coming! Shop accordingly
14. bareMinerals: A NEW spring trend to fall for
15. Navarro Vineyards: Spring Fever at Navarro
16. Sloat: March in the Garden at Sloat Garden Center
Saint Patrick’s Day email subject lines
17. The Stationery Studio: St. Patrick’s Day — Personalized Party Supplies
18. APT2B.com: St. Paddy’s Day Sale, All Items Green, White & Boozy
19. Poppin: Get Lucky, Shop Green
20. The Limited: 40% Off Lucky Green Charms
21. Heels.com: Get Lucky Sale 20% Off Green Heels
22. Ciate: Celebrate St. Patrick’s Day with Ciate
23. Maurice’s: Lucky You! We’re Giving You Two Great Deals
24. Gordon’s Jewelers: Lucky Break Save $25 Off Any Purchase $150 or More
25. Banana Republic: It just might be your lucky day
26. Party City: St. Pat’s Hats & Tees + 20% Off
27. San Francisco SPCA: Save up to $45 Your Lucky Day!
28. Tastes of Chicago: You’re in luck! Check out this special offer…
Easter email subject lines
29. Five Below: Last Minute Easter Deals, 3-Day Easter Hop!
30. Banana Republic: Egg Hunt! Find the Eggs Hidden Around our Site for Extra Savings
31. AMS: Enter to Win 2 Dozen Chocolate Covered Strawberries
32. West Elm: Hop to It!
33. Williams-Sonoma: Exclusive Collections Online Now, A First Look At Easter
34. Williams-Sonoma: The Sweetest Selection for Easter
35. Henry & David: Ears to You!
36. The Stationery Studio: Every Bunny Loves Easter
37. Global Wine Cellars: 20% off Easter Inspiration
38. Ink Cards: Introducing our 2016 Easter Collection
Cinco de Mayo email subject lines
39. Cooking.com: Top 10 Bean & Cheese Casserole Recipes
40. Sports Authority: Happy Cinco De Mayo! Save 15% During Our Cinco 5 Hour Sale
41. Musician’s Friend: Musician’s Friend: Top Gear Deals for Cinco De Mayo!
42. TigerDirect: 50 Deals up to 50% Off: 20″ Acer LED $99 & More Caliente Deals
43. Linens ’n Things: It’s a Fiesta: Save 20%
Mother’s Day email subject lines
44. Rip Curl: Our recommended lineup for Mom
45. Chatbooks: $10 Credit = The Ultimate Mom Hack!
46. Jaybird: Mothers deserve wireless
47. Monica Vinader: Last chance! Order today for Mother’s Day Delivery
48. Kate Spade: Carry-alls for Mom
49. food52: Gifts that will make it to Mom in time (Phew!)
50. Anthropologie: To Mom With Love! Shop Mother’s Day Gifts.
51. Kikki.K: Mom You are the Best. Shop for Mum.
52. Terrain: For Mom, For You. Shop Gifts and Gear.
53. J. Crew: The Best Mother’s Day Gifts
54. Alex & Ani: She’s Got Great Taste. Let Her Choose. Send a Gift Card!
55. Toms: Cool Mom, Cool Toms.
Memorial Day email subject line ideas
56. Bath & Bodyworks: Memorial Day Sale Starts Today – Buy 3, Get 3 Free
57. 10DollarMall: Happy Memorial Day Sitewide Sale
58. Pottery Barn Kids: Memorial Day Sale! Up to 75% off select items
59. Crate & Barrel: How to Host the Perfect Memorial Day Party
60. Crate & Barrel: Up to 75% off the affordable Memorial Day cookout
Create your own subject lines with these additional tips
Now that you’ve read some of the best Spring subject lines from other brands, it’s time to start crafting unique and personal subject lines for your email campaigns. Here are some best practices to help get you started.
Use a tested subject line formula
Writing subject lines is a lot more than just an exercise in creative writing. Data consistently shows that open rates increase when you follow one of the following formulas.
- Use questions – Help your subscribers think about how the question you are asking relates specifically to them. When you ask a thought provoking question, your open rates may increase.
- “How To” – Tell your reader exactly how your content will help them in the subject line. This will leave them wanting more information.
- Scarcity – When there is only a short amount of time to get a deal, subscribers will click.
- Announcement – When something is new, your brand-lovers will go nuts with excitement.
- Numbers – Using a number can lead to a 57% increase in open rates. When in doubt, use a number to increase your open rates.
- Curiosity – Piquing curiosity is a great way to draw subscribers in. If you know what makes your customers tick, use it to your advantage in your subject lines.
- Surprise – The unexpected surprise pleases subscribers and leads them to open your content.
- Personalization – Everyone loves to see their own name, especially from their favorite brand. Have their name? Use it! You can even go beyond just first name and personalize on other things like a recent purchase, or a preference.
- Emoji – Remember to try adding a few emoji if it’s appropriate for your business as emoji have been shown to increase open rates and with fun choices like clovers, bunnies, and flowers, you can make your subject lines pop.
Use the holiday to your advantage when sending out promotions
It may seem obvious, but when you write copy for your Spring email marketing campaigns, make sure you convey that your promotion is in celebration of that particular holiday.
If you are running a promotion for Easter, then include the word “Easter,” or words that obviously are associated with Easter like “hop,” “egg,” “cracked,” “bunny,” “basket,” “hunt for eggs,” etc.
Not only will these holiday words thrill your subscribers, but they will also induce the scarcity principle because they automatically understand the promotion will end when the holiday does.
Remember it’s going to be an early Spring, so use the subject lines in this post as inspiration to create your email marketing campaigns.