In the past, if you wanted to create a beautiful email you needed to know HTML and CSS. But the days of having to code to create an amazing email are behind us, thanks to modern email design tools and templates.
In this post, we’ll walk you through the simple steps that will help you design and build a custom email from start to finish.
Step 1: Choose a template to get started
The first step in customizing your email is to select a template from the extensive Campaign Monitor template library. Here, you’ll find a wide variety of templates to choose from.
The template you choose will be partially based on the type of message you’ll be sending, such as a marketing offer, transactional email, newsletter, announcement, or event invite. Different objectives call for different formats and layouts, so consider which template will complement the message and objective of your email campaign.
For example, let’s say you’re sending out an email marketing campaign to announce a new collection of items in-store. For this post, we’ll pretend we are an email marketer at fashion retailer, Topshop.
Choose a template right from within the email builder:
Step 2: Add a new hero image
Once you’ve selected the template you want to use, click ‘Replace’ to swap out the existing image and insert an image of your own. You can use a big, bold hero image that goes full-width across the screen.
If you don’t have high-quality images of your own, browse some of the free image sites that have a large selection to choose from. Be sure to choose an image that is cohesive with your palette and message theme.
Step 3: Edit your image
Once you’ve inserted your bold hero image, you can edit it right within the builder.
Editing capabilities include everything from simply enhancing the image, to adding effects, rotating orientation, resizing, cropping, color correcting, lighting, sharpness, and removing blemishes.
In the example below, you can see how clicking on the lighting option expands into more specific features such as brightness, contrast, highlights, and shadows.
Once you’ve made your edits, click ‘Save’ and your new image will be updated in the template.
Step 4: Add alt text and links
Now that your image is set, you can add alt text as this is the text that will display when a subscriber has images off within his or her email inbox.
To add alt text, simply click on the image and add the alt text in the appropriate box. You can also add a link so when your image is clicked, it takes the subscriber to your website or product page.
From here, you can also change the top, bottom, and horizontal spacing, the alignment of the alt text, its size, and the colors and font of your text. In the example above, clicking on the Topshop logo at the top of the email brings up the toolbar with these features on the left side of the screen.
Step 5: Tweak your template
If you’d like to rearrange or add sections to your template, doing so is just a matter of a few clicks.
To add content sections such as text, images, spacers, dividers, buttons, or surveys, just select the appropriate button from the left-hand toolbar and drag it to the section of your email template where you want to drop it in.
Or, if you want to rearrange sections (as seen in the example below) highlight the portion you want to move with your mouse and move it to the new spot. This is helpful if you don’t want to switch to a different template, but you’d like to see a different ordering of the sections.
Step 6: Add a CTA button and customize the copy
When it’s time to create a custom call to action button that will drive customers to your website, all you need to do is to use the ‘Button’ option.
We favor buttons instead of just text links in email campaigns because data shows that button-based CTAs drive 28% more clicks than text links.
You’ll build your conversion-driving CTA button by customizing everything from the copy, button color, text, size, style, corner type, and alignment.
The best part: No HTML/CSS skills needed. Hooray!
Step 7: Preview on mobile
Before sending out your email campaign, be sure to preview it on mobile to be sure everything is displaying correctly. Right within the builder, you’ll see the mobile preview on the right-hand side of the screen. Scroll down to see how your template looks in this format from top to bottom.
Why is this step important? Because research shows that about 53% of all emails are opened on mobile devices, and it’s the most popular environment for a subscriber’s first interaction with an email.
See how painless it is to customize an email template and create a stunning email? You didn’t need a lick of coding skills. Using customizable templates as your foundation, you can design a unique, well-branded email campaign in minutes.
Watch the video and see how easy it is to easily create a beautiful email in just a few steps.