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Signs that our favorite once a year spooktacular fright night is just around the corner are finally here. The stores are already lining their shelves with candy, pumpkin carving kits, costumes, and Halloween decor.

This can only mean one thing for email marketers: it’s officially time to dress your email campaigns up for Halloween. After all, the National Retail Federation reports that 171 million Americans plan on celebrating Halloween, resulting in an expected $8.4 billion overall average spend.

Even knowing that Halloween can provide a big boost in revenue, many marketers struggle to figure out how to create a festive campaign that still matches their brand voice and communicates a strong value proposition.

To help inspire you, we’ve compiled a list 100 Halloween email subject lines. You can draw upon these Halloween subject lines to make your email campaigns extra spooky this year and maybe “boo-st” your open rates too.

  1. Paper Source: Get These Spooky Best Sellers Before They Ghost!
  2. RIFLE PAPER Co.: Send Your Boos Some Love 👻
  3. Jeni’s Splendid Ice Creams: Cone Coins are the upgrade your trick-or-treat needs
  4. Magnolia Market: Necessities for the chilly nights ahead
  5. Noe Valley Bakery:  This monster won’t eat you! 🧟‍♂️
  6. Redbubble: Our 20% off Halloween sale is about to ghost on you. Don’t miss out.
  7. Etsy: Spooktacular DIY inspiration
  8. Yelp Honolulu: Pumpkin Palooza
  9. Care.com: Unearth Big Halloween Savings
  10. Citrus Lane Shop: Ready For Halloween? Save 20% Off Costumes
  11. Etsy: Wonderfully Wicked
  12. Chronicle Books: Put Some Boo in Your Next Book Order
  13. Etsy: Your Last-Minute Halloween Guide
  14. Sephora Beauty Insider: Halloween beauty to fright and delight
  15. Etsy: Autumn Enchantment
  16. Hotel Chocolate: Wickedly delicious Halloween treats + same day delivery just £3.95
  17. Cadbury: 15% Off All Ghoulish Goodies
  18. Accessorize: Win our Halloween treats | Beware of these bewitching accessories…
  19. Etsy: The Cat’s Meow
  20. The Market Fresno: Halloween Pumpkin Patch at The Market
  21. Etsy: Practically Magic
  22. Teavana: You deserve a treat, too.
  23. Fortnum & Mason: Halloween is coming… shop now for terrifying treats
  24. DAVIDsTEA: We’re soo pump(kin)ed about this free gift
  25. Etsy: Are You Ready To Get Spooky?
  26. Pinterest: Your Guide To Carving Pumpkins
  27. Yelp Honolulu: Trick-Or-Treating For Adults
  28. Pinterest: Monster mash potatoes, mummy dumplings and more
  29. Coca-colastore.com: Celebrate Halloween as your favorite beverage!
  30. Pinterest: Ha-ha-halloween costumes
  31. We Heart Pics: Happy Halloween! Get 50% Discount on Awesome Accounts
  32. Pandora: Halloween is Here
  33. Swisscolony.com: Get Your Halloween Treats Before They Vanish!
  34. Cotton On: No tricks, only treats this Halloween! USA online store coming soon!
  35. UVU Special Olympics: Halloween Fair with the Dan Peterson School
  36. Groupon: Autumn Activities Ahead!
  37. IdeaCafe: Spook-tacular Halloween Marketing Ideas
  38. Songza.com: The Perfect Halloween Soundtrack
  39. Google Play: Scary-good games from Google Play + latch onto Disclosure’s latest album for 99 cents.
  40. Worldmarket.com: Screaming deals on Halloween snacks and decor + free shipping.
  41. Groupon: Introducing Groupon’s Fall Shop!
  42. Pinterest: Last Minute Halloween Ideas
  43. Unionplus.org: Don’t buy your Halloween candy without reading this
  44. Groupon: Fall Deals
  45. Bluehost: Spread the word! Fall Sale starts 9/26.
  46. Weieast.com: Be “Boo-tiful” this Halloween! Shop now on WeiEast.com! All treats, no tricks!
  47. Grammarly: A Fun Halloween Quiz from Grammarly
  48. Provo Recreation Center: Halloween Carnival – Basketball Registration – Holiday Party Rentals
  49. Ivillage.com : Stars in Halloween Costumes: Guess Who’s Who!
  50. Power of Moms: NEW Deliberate-Mother Halloween Podcast | Thanks  for ½ Million Downloads!
  51. IdeaCafe: Is Your Business Prepared for the Halloween Craze
  52. Yellowmoon.org.uk: A frightfully good offer – up to 50% off Halloween
  53. Mylan Specialty: Halloween Tips, See Inside
  54. Camera Shy: Got a Kid in a Costume? Get a Free 8×10 Sheet with your Session!
  55. Klickn: It’s Scary-Easy Now to Find your Fun in and around Utah County
  56. The Freelancer: 7 Perfect Halloween Costumes for Freelancers
  57. Yelp Salt Lake City: Donuts Are Nature’s Fruit
  58. Cosmopolitan.co.uk: Go bump (and grind) in the night this Halloween!
  59. Yelp Salt Lake City: Halloween Hijinx
  60. SwimKids: October Calendar for Kids Camp & Halloween
  61. Pinterest Partner Team: Halloween: Create a Spooky Board to Reach your Audience
  62. Skyword: Skyword Monthly: Tricks & Treats
  63. Groupon: Nocturnal Halloween Zipline Tour
  64. Bhg.com: Deliciously Spooky Halloween Recipes
  65. Marketing Funnel Automation: SPOOKY — 22 Marketing Funnel Conversion Killers
  66. Cooking.com: We Wouldn’t Trick You – Here’s an Early Treat
  67. JC Penney: Scary savings! 20-50% off Monster Sale, Doorbusters & more
  68. VideoBlocks.com: Whoa… scary
  69. Yandy Costumes: Up To 70% Off All Halloween Costumes
  70. Waves Audio: Halloween Sale – Ends Today
  71. Ben Adkins: It Would Be Scary To Miss This!
  72. Domino’s Pizza: Get the party started with Domino’s
  73. KSL Deals: Halloween Deals are Heating Up
  74. KSL Deals: Last Chance on Halloween Deals
  75. Reverb.com: Shop our Halloween sale
  76. Sally Hogshead: Spine Tingling Ideas…
  77. Howard Partridge: Halloween Marketing for [Name]
  78. Yandy Costumes: Last Chance! $19.95 Saturday Halloween Delivery!
  79. Seven Peaks: More Halloween Fun! Crazy Corn Maze + Cornbelly’s + Hee Haw Farms + More!
  80. Living Health: HALLOWEEN FLASH SALE!
  81. Papa Murphy’s: ” Trick or Treating on an Empty Stomach? Now THAT’S scary!
  82. Waves: Halloween Sale at Waves
  83. Canva: Get spooky with Canva this Halloween [new templates]
  84. Yandy Costumes: It’s Almost Halloween! $11.95 Overnight Shipping!
  85. Zillow: Inside a Real-Life Haunted House
  86. Tucanos Brazilian Grill: Scary Savings
  87. KSL Deals: Halloween Activities for Everyone
  88. SiriusXM: Get In The Halloween State Of Mind
  89. Zillow: One Part Spook, Two Parts Spice
  90. Papa Murphy’s: Satisfy Your Little Monsters with a Jack-o-Lantern Pizza.
  91. Fiverr: Don’t get spooked! We just want to offer you $5!
  92. Yandy Costumes: ARRRRE You Going to Be a Pirate This Halloween?
  93. Topgolf: Party at Topgolf this Halloween
  94. Thanksgiving Point: Scarecrow Festival is Here
  95. Monoprice: Logitech Harmony Smart Remote Control (Refurbished) $79.99 w/ Free Shipping | Haunting Deals up to 30% OFF!
  96. Jon Acuff: The problem with Halloween
  97. KSL Deals: Halloween Savings Without the Scare
  98. Butterfly Wonderland: Butterfly Wonderland October News
  99. Groupon: Halloween Fun
  100. Monoprice: Final Haunt! Up to 30% off Spooktacular Deals.
  101. Maverik, Adventure’s First Stop: BOGO FREE Pumpkin Cookies on Halloween!
  102. Shutterfly: A Halloween surprise – 101 free prints. 3 days only
  103. Utah Valley Massage Therapy: Halloween Special – Half OFF
  104. The Money Couple: Halloween Candy is the Crystal Ball into Your Child’s Future
  105. Thanksgiving Point: Check out Spooky Saturday this weekend!
  106. Amazon.com Deal of the Day: Up to 62% on Select Blu-ray Halloween Favorites

And there, you have it. 100 of the spookiest Halloween subject lines. Hopefully, after reading this comprehensive list, you have the perfect creepy subject line in mind for your Halloween promotion.

Wrap up

As you prepare your Halloween campaigns, remember it’s no trick that 35% of email recipients open email based on the subject line alone. So, pull out some candy corn to snack on as you brainstorm how you can include fun words like “Halloween,” “spooky,” “scary,” “frightening,” and even Halloween-inspired emoji like ghosts and pumpkins in your subject lines this year.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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