Article first published March 2016, updated March 2019.
It’s never too early to start preparing your email campaigns for the upcoming season. This incorporates more than just the season: It also includes Spring holidays and spring-themed email subject lines. After all, springtime includes St. Patrick’s Day, Easter, Cinco De Mayo, Mother’s Day, and Memorial Day—huge spending days for consumers and revenue-driving times for B2C businesses.
Here’s a list of over 60 subject lines from B2C companies that can help you craft your own creative Spring-themed email campaigns. For those of you in the southern hemisphere, you can draw inspiration from these subject lines for holidays that fall this time of year.
Ready to spring clean your email subject lines? Let’s get started.
Spring-themed email subject lines
- Groupon: 🌸Spring Break is Coming 🌼
- Woo Nashville: Spring Breaking…or Spring Dreaming
- Tracking Board: Our 50% Off Spring Sale is On! All Memberships Now 50% Off!
- Forest Suites Resort: March into Spring with Our Lowest Rates!
- GapKids: TODAY ONLINE! Get everything they’ll need for Spring!
- Rent the Runway: A little something extra for your spring events
- PetCamp: Happy Spring from Pet Camp!
- Radisson: Save 30% on your Spring Break Getaway
- Nike: Hello, Spring. Goodbye, Subtlety.
- Neiman Marcus: Spring dresses! Our buyer shares her faves
- T&J Designs: Spotted: Sequins for Spring
- Nordstrom: Your spring-getaway packing list (for real-life budget)
- Food52: Grill pans, egg cups + more Easter brunch helper-outers.
- J.McLaughlin: Swing Into Spring
- Banana Republic: Spring is Coming! Shop accordingly
- bareMinerals: A NEW spring trend to fall for
- Navarro Vineyards: Spring Fever at Navarro
- Sloat: March in the Garden at Sloat Garden Center
Saint Patrick’s Day email subject lines
- Postmates: Feeling lucky? Win $500 in FREE Postmates credits! 🍀💰
- Edible Arrangements: What’s at the end of the 🌈
- Udemy: Happy St. Patrick’s Day! Courses are only $11.99
- Bed Bath & Beyond: ☘ Save Some Green on Top Picks + use your 20% OFF or $20 off $75 coupon!
- Deemer Floral Co.: Go green with a festive bouquet
- The Stationery Studio: St. Patrick’s Day — Personalized Party Supplies
- APT2B.com: St. Paddy’s Day Sale, All Items Green, White & Boozy
- Poppin: Get Lucky, Shop Green
- The Limited: 40% Off Lucky Green Charms
- Heels.com: Get Lucky Sale 20% Off Green Heels
- Ciate: Celebrate St. Patrick’s Day with Ciate
- Maurice’s: Lucky You! We’re Giving You Two Great Deals
- Gordon’s Jewelers: Lucky Break Save $25 Off Any Purchase $150 or More
- Banana Republic: It just might be your lucky day
- Party City: St. Pat’s Hats & Tees + 20% Off
- San Francisco SPCA: Save up to $45 Your Lucky Day!
- Tastes of Chicago: You’re in luck! Check out this special offer…
Easter email subject lines
- Five Below: Last Minute Easter Deals, 3-Day Easter Hop!
- Banana Republic: Egg Hunt! Find the Eggs Hidden Around our Site for Extra Savings
- AMS: Enter to Win 2 Dozen Chocolate Covered Strawberries
- West Elm: Hop to It!
- Williams-Sonoma: Exclusive Collections Online Now, A First Look At Easter
- Williams-Sonoma: The Sweetest Selection for Easter
- Henry & David: Ears to You!
- The Stationery Studio: Every Bunny Loves Easter
- Global Wine Cellars: 20% off Easter Inspiration
- Ink Cards: Introducing our 2016 Easter Collection
Cinco de Mayo email subject lines
- Petco: Are you ready to guac and roll?!
- Expedia: 🎉 This 15% Cinco de Mayo coupon calls for a celebration!
- Cooking.com: Top 10 Bean & Cheese Casserole Recipes
- Sports Authority: Happy Cinco De Mayo! Save 15% During Our Cinco 5 Hour Sale
- Musician’s Friend: Musician’s Friend: Top Gear Deals for Cinco De Mayo!
- TigerDirect: 50 Deals up to 50% Off: 20″ Acer LED $99 & More Caliente Deals
- Linens ’n Things: It’s a Fiesta: Save 20%
Mother’s Day email subject lines
- Postmates: Treat yo mama (or treat yo self) with free delivery for Mother’s Day weekend!
- Groupon: 🚨WARNING: Mother’s Day is SUNDAY!🚨
- Filmstruck: Still Need a Mother’s Day Gift?
- Udemy: During our Mother’s Day Sale, get comprehensive courses for just $9.99
- Edible Arrangements: Mother’s Day is TOMORROW
- Rip Curl: Our recommended lineup for Mom
- Chatbooks: $10 Credit = The Ultimate Mom Hack!
- Jaybird: Mothers deserve wireless
- Monica Vinader: Last chance! Order today for Mother’s Day Delivery
- Kate Spade: Carry-alls for Mom
- food52: Gifts that will make it to Mom in time (Phew!)
- Anthropologie: To Mom With Love! Shop Mother’s Day Gifts.
- Kikki.K: Mom You are the Best. Shop for Mum.
- Terrain: For Mom, For You. Shop Gifts and Gear.
- J. Crew: The Best Mother’s Day Gifts
- Alex & Ani: She’s Got Great Taste. Let Her Choose. Send a Gift Card!
- Toms: Cool Mom, Cool Toms.
Memorial Day email subject line ideas
- American Red Cross: We’re grateful this Memorial Day
- Udemy: Last day for Memorial Day savings— courses only $9.99
- Petco: Long weekend, not-so-long-deals – hurry in!
- Groupon: Memorial Day Weekend Is Almost Over, But The Savings Aren’t
- Thrive: Memorial Day Exclusive: 30% off your next order
- Bath & Bodyworks: Memorial Day Sale Starts Today – Buy 3, Get 3 Free
- 10DollarMall: Happy Memorial Day Sitewide Sale
- Pottery Barn Kids: Memorial Day Sale! Up to 75% off select items
- Crate & Barrel: How to Host the Perfect Memorial Day Party
- Crate & Barrel: Up to 75% off the affordable Memorial Day cookout
How do you write a good email subject line?
Now that you’ve read some of the best Spring subject lines from other brands, it’s time to start crafting unique and personal subject lines for your email campaigns. Here are some best practices to help get you started.
Use a tested subject line formula
Writing subject lines is a lot more than just an exercise in creative writing. Data consistently shows that open rates increase when you follow one of the following formulas.
- Use questions – Help your subscribers think about how the question you are asking relates specifically to them. When you ask a thought-provoking question, your open rates may increase.
- “How To” – Tell your reader exactly how your content will help them in the subject line. This will leave them wanting more information.
- Scarcity – When there is only a short amount of time to get a deal, subscribers will click.
- Announcement – When something is new, your brand-lovers will go nuts with excitement.
- Numbers – Using a number can lead to a 57% increase in open rates. When in doubt, use a number to increase your open rates.
- Curiosity – Piquing curiosity is a great way to draw subscribers in. If you know what makes your customers tick, use it to your advantage in your subject lines.
- Surprise – The unexpected surprise pleases subscribers and leads them to open your content.
- Personalization – Everyone loves to see their own name, especially from their favorite brand. Have their name? Use it! You can even go beyond just first name and personalize on other things like a recent purchase, or a preference.
- Emoji – Remember to try adding a few emoji if it’s appropriate for your business as emoji have been shown to increase open rates and with fun choices like clovers, bunnies, and flowers, you can make your subject lines pop.
Pro tip: how long should an email subject line be?
Seasonal or no, your email subject lines should be short enough to read and fit on all devices, but they should also be long enough to encourage interest from subscribers.
Our best advice? Optimize subject line length to be between 41 – 70 characters long.
Use the holiday to your advantage when sending out promotions
It may seem obvious, but when you write copy for your Spring email marketing campaigns, make sure you convey that your promotion is in celebration of that particular holiday.
If you are running a promotion for Easter, then include the word “Easter,” or words that obviously are associated with Easter like “hop,” “egg,” “cracked,” “bunny,” “basket,” “hunt for eggs,” etc.
Not only will these holiday words thrill your subscribers, but they will also induce the scarcity principle because they automatically understand the promotion will end when the holiday does.
Remember it’s going to be an early Spring, so use the subject lines in this post as inspiration to create your email marketing campaigns.
**This post was originally published March 2016**