This post was first published in February 2016, and was updated in October 2019.
An email list is like a superhero. Your email list is powerful, can increase open rates in a single bound, and can positively impact the results of your email campaigns.
Every superhero has a special power or tool, and your email list wields a mighty signup form. Moreover, an email signup form helps your email campaigns achieve great reach.
When you combine great reach with hyper-targeted email marketing campaigns, you should see an increased return on investment.
In this post, we’ll help you don your superhero cape and learn how to wield an email signup form to get greater results from your email marketing.
Updated ways to grow your email list in 2019
When it comes down to building your email list, there are many tried-and-true methods that are proven to have the results marketing teams desire. However, before diving into those methods, let’s talk about how to grow your email list in 2019.
How do I get people to sign up for my email list through social media?
As of the first quarter of 2019, 79% of the US population has a social media profile of some kind. It’s also been estimated that, worldwide, 2.77 billion people have a social media profile. That is an insane number of individuals that marketers could be losing out on if they haven’t turned their attention to using social media for growing their email list.
In the past, Facebook has been a popular way to gain new subscribers. And while it remains the top performer, that doesn’t mean brands should neglect other social media platforms.
Source: Digital Information World
Let’s check out how you can grow your email list through the platforms that are quickly gaining traction amongst brands. This can be done in any number of ways, such as incentivizing through chats or giveaways, or adding a link to follow.
After Facebook, YouTube is one of the most popular social media platforms out there. In recent years, YouTube has made it easier to help brands lead followers and viewers where they want them to go. In fact, creators now have the ability to add a “card” to their video that’ll pop up at a given point with either a link or options to view other videos or channels.
This is an excellent place to add a link to an email signup form.
Source: YouTube Creators
Instagram is another platform worth noting when it comes to growing your email list, thanks to Instagram Stories. With all the new ways that users can interact with individuals, Instagram is a great way to help you grow your email list. One new way marketers are using this platform is by interacting directly via stories and asking for emails through the ever-popular “questions” sticker.
While some believe that Twitter is a dying platform, that couldn’t be farther from the truth. One way to leverage this platform to grow your email list is by hosting Twitter chats. This is done by setting a topic, giving your followers a designated hashtag to use (along with tagging your brand), and either allowing them to ask questions live, or by providing responses to previously gathered questions.
After the chat, you can then go through your list of participants and either thank them for participating through a tweet or a direct message. From there, you can continue to talk with them and even ask if they want to follow your content through email.
Encourage Facebook fans to sign up for your email list by posting a link to your list’s signup form directly to your Facebook page. Or check out these third party integrations to connect your Facebook audience to Campaign Monitor:
Why list growth is important
Before we dive into email signups, let’s talk about why growing your email list is important. We’ll focus on four key reasons:
1. Encourage new business.
Keeping fresh, ready-to-buy customers coming in the door is growth 101 for every business. By continually adding to your email list, you’re constantly cultivating new relationships. This ongoing outreach is vital because you never know which new customer will become a loyal one down the road.
2. Build personal relationships.
With email platforms like Campaign Monitor, you can use data you have about your subscribers to send personalized messages to the right subscriber at the right time. Moreover, targeted email sends pay off. In fact, marketers have found a 760% increase in email revenue from segmented campaigns.
For example, by understanding which emails Bob Smith interacts with, your business can use that data to send him specific email offers that he’ll love. BuzzFeed used email signup forms to fuel some phenomenal growth.
Research also shows emails with personalized subject lines are 26% more likely to be opened.
When you cultivate a list of opted-in, engaged subscribers who want to hear from you, and deliver them targeted, relevant information, everyone wins.
3. Promote visits to your site.
You can promote visits to a variety of sites through email marketing. You can direct subscribers to your homepage, to a specific blog article, a promotional landing page—the options are endless. Anytime you can motivate subscribers to interact with your brand on the digital front is a solid investment.
The more you grow your list with quality subscribers, the more visitors you can direct to the sites and pages of your choice.
4. Know your marketing security.
Social media sites pop up like superhero enemies. You can’t keep track of them all. While collecting fans and followers is a helpful marketing tool, what happens if one of these sites goes under or becomes outdated? You can’t take the audience with you. Moreover, as you may know, email delivers better results than any other channel.
That’s why growing your own email list is so appealing. Your contacts are your own. That’s marketing security that you can’t get in the land of ever-changing social media. Plus, email is 40 times more effective at acquiring new customers than Facebook or Twitter.
How signup forms obtain quality contacts
There are numerous ways to grow your email list, but using signup forms is one of the most effective. Signup forms aren’t collecting any old name or contact—they’re collecting quality signups.
First, only interested subscribers sign up.
When someone fills out an email signup form, you know he or she is interested in your product or service. That subscriber is saying, “I WANT to learn more about your business.” There’s a lot of value in that. This isn’t some random contact that has little to no interest in what you do; it’s a subscriber that sought you out.
And signup forms are familiar to subscribers.
Subscribers see signup forms as a no-hassle way to interact with a business they care about. Because it’s familiar, subscribers don’t see it as intrusive, and actually seek out signup forms to sign up with brands they like and want to hear from.
6 awesome places to put your email signup forms
To grab attention, you want to place signup forms in high-traffic areas. Here are a few suggestions.
1. Prime spots on your website
Your homepage is prime digital real estate, so make good use of it. It’s a no-brainer to add a signup button or form to it.
2. Website footer
You could also put a signup box in the footer of your site. Campaign Monitor customer, English National Opera, has this on the bottom right of its website.
3. Website sidebar or hello bar
Consider adding a signup form as a sidebar on your website or blog. It can sit on the right or left side of the main text. Alternatively, consider adding a hello bar, which is a small bar that sits on the top of your website and encourages signups.
4. On the about us page
When website visitors check out the about us page, they’re obviously interested in your brand’s story. Make sure you give them a way to connect by adding an email signup form to the page.
5. In your email signature
Add a signup button or link to your email signature. It’s a simple and visible way to attract more subscribers.
6. At the end of each blog post
Turn attentive readers into subscribers by adding a signup form to the bottom of each blog post.
Essential information for your signup form
Email signup forms should be short and sweet. In many cases, just asking for a name and email address is all you need. The shorter the form, the more likely subscribers are to fill it out.
However, signup forms offer an opportunity to collect information about subscribers that you can use to personalize and segment your list. Collecting additional information can be helpful, but long signup forms can cause friction for a potential subscriber to leave. You have to find a delicate balance.
If you want to collect additional information, consider collecting just two or three pieces. You can always collect more information later.
SxSW asks its subscribers for the basic name and email address but also asks for a subscriber’s city, state, and country. Notice the signup form has dropdown menus to make filling in the form easier for subscribers. You want to make the process as simple as possible.
Get more great tips to optimize your signup forms in this post, 5 tips for improving your email signup forms.
How to grow your list with Campaign Monitor
Fortunately for all you superheroes out there, Campaign Monitor is here to help you. We offer all of our customers signup forms to help you grow your list, and your superpowers.
Generate your own signup form.
You can choose to create a signup form for your website, or let us host the form for you. From there, you decide exactly which fields you want to capture (e.g. name, email, location, gender, etc.) and it seamlessly integrates into your brand’s style. Any email addresses entered into the signup form are automatically added to your selected email list in Campaign Monitor.
Here are step-by-step instructions to create an HTML subscribe form.
Campaign Monitor makes it easy to grow your list like a superhero. You may not leap tall buildings in a single bound, but you’ll be able to reach a broader audience with hyper-targeted email marketing campaigns that deliver additional ROI back to your business, and that’s a superpower every marketer wants.
Need some extra help on creating your email list with Campaign Monitor? Don’t worry, we have your back!