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This post has been updated as of January 2019.

The average American spent ~$143 on Valentine’s Day in 2018. And if that doesn’t surprise you, consider the annual spending amount: over 19 billion. With so much money trading hands this Valentine’s Day, there’s no reason your customers shouldn’t receive Valentine’s Day emails from you.

Don’t let the florists and jewelers reap all the rewards: Your business can cash in on this holiday too. By sending the right Valentine’s Day emails, with the right subject lines, you too can sweeten your bottom line this February.

We’ve put together a list of 45 Valentine’s email subject lines your subscribers will love. Plus, you’ll find subject line tips and some examples of great Valentine’s Day emails that got our hearts beating a little faster.

B2C Valentine’s email subject lines

  1. Society6: Valen-time’s Almost Up to Get 30% Off Everything
  2. Edible Arrangements: Red roses are so last year ?
  3. Redbubble: 20% off. Order now to get widdle schmoopy-approved gifts by Valentine’s Day.
  4. Paper Source: Will you be our Galentine?
  5. Gordon Ramsay Restaurants: Make Valentine’s Day one to Remember
  6. Guess: The secret to your sexiest Valentine’s Day yet
  7. Shutterfly: Personalize your Valentine’s Day gift
  8. Moovly: Create a Valentine’s Day video in a snap
  9. Sephora: Looking for the perfect Valentine’s Day gift for him?
  10. Birchbox: Valentine’s Day treats for you and yours
  11. Guess: Join us for a sexy special event
  12. Ink Cards: 6 HOURS LEFT to send cards in time for Valentine’s Day delivery
  13. La Mer: Happy Valentine’s Day: enjoy a free sample
  14. Birchbox: Last chance to gift Birchbox this Valentine’s Day
  15. Nordstrom: Valentine’s Day gifts for her and him
  16. Steve Madden: It’s love ?
  17. Birchbox: This Valentine’s Day, think inside the box
  18. Target: Sweet deal on Valentine’s Day gifts + in store pickup
  19. Nordstrom: Valentine’s Day gifts for the loves in your life
  20. La Mer: A last-minute miracle for Valentine’s Day
  21. Guess: Let us set you up this Valentine’s Day
  22. La Mer: Seal it with a kiss: The lip balm for Valentine’s Day
  23. Orbitz: Deliver your Valentine’s Day gift in person
  24. Southwest: We’re in ? with these hot February fares
  25. Anthropologie: Show your love with these great gifts
  26. J. Crew: Ditch the chocolates and check out these gift ideas
  27. Nordstrom: Gifts your Valentine will love – for less
  28. Orbitz: See the ones you love, hot fares for Vday
  29. De Beers: Find the perfect gift for Valentine’s Day
  30. Bass Pro Shop: Unique gifts for a unique Valentine
  31. LuLu: Be mine! Our Valentine’s shop is open!
  32. Touch of Modern: A Valentine’s Day gift guide you want to open
  33. Williams-Sonoma: XOXO Valentine’s Day favorites are here
  34. Jelly Belly: Sweets for your sweet
  35. FabKids: What will you wear this Valentine’s Day?
  36. Stoneberry: Heat up this Valentine’s Day with a sale on heaters
  37. Costco: Valentine ?. Gift ?. Now get everything you need for dinner
  38. Uncommon designs: Bright designs for your bright love
  39. The Watchery: Time for love. Get these deals before time runs out
  40. One Kings Lane: Silky sheets and sweet dreams for Valentine’s Day

B2B Valentine’s email subject lines

  1. Movable Ink: Roses are red, violets are blue, this floral retailer lifted conversions – and so can you!
  2. WordPress: Aren’t in love with your website? Make a change
  3. Leo’s Tax Service: Get your taxes filed by Valentine’s Day
  4. Commercial Cleaners: Book before Valentine’s Day and Get $50 off
  5. Buffalo Web Creators: Nothing says romance like website design
  6. Marketing4You: Why we love our customers

Nonprofit Valentine’s email subject lines

  1. Petco Foundation: Join The World’s Largest #ShelterValentine ??❤
  2. Plan International Australia: Spread the love this Valentine’s Day
  3. SOS Children’s Villages: Share your love this Valentine’s Day
  4. The Trust for Public Land: 7 Places to steal a kiss this Valentine’s Day
  5. Austin Humane Society: Your furry Valentine
  6. Ronald McDonald Charities: Share the love this season
  7. United Way: Send a Valentine that sends a message

Tips to create the perfect Valentine’s email subject lines

Optimize your subject line for your subscribers

A subject line should compel a subscriber to open the email. You have to choose your words wisely, especially since space is limited.

Most subject lines are about 50 characters, so your word selection is crucial. Get familiar with the email clients and devices your subscribers are using so you can optimize your subject line length for them. You can see this information in Campaign Monitor in the Campaign Reports section under Email Client Usage.

Here’s an example from our own Newsletter subscribers:

most popular email client report from Campaign Monitor

Since many of our subscribers view newsletters in Gmail and on iPhones, we should optimize our subject line length. An ideal length is between 41 characters (portrait view on an iPhone) and 70 characters for Gmail.

Read more about how to determine the best length for your subject line in this post.

Show the love in your Valentine’s email

It might seem obvious, but you should mention the holiday in your subject line or use words that are associated with it. You’ll notice most of the subject lines above use the phrase ‘Valentine’s Day’ or words that coincide with the holiday like “love,” “sweet,” “romance,” or “kiss.”

Add an incentive to your Valentine subject line

If you can work an incentive into the subject line, do so. For example, if you’re offering free shipping, closeout prices or a free sample, you should include that in the subject line. La Mer mentions an incentive in this subject line: Happy Valentine’s Day: enjoy a free sample.

Use an emoji to increase the ❤

Do you want to set your email apart from others? Consider adding an emoji. Brands using emojis in their subject lines saw a 45% increase in their unique open rates.

The ❤️ is the one of the most popular emojis and can generate 6% more opens. And what better occasion to break it out than Valentine’s Day? Several of the subject lines listed above contain a variation of the heart emoji, which means this symbol can be used for a number of email types.

Other brands use an emoji at the beginning and end of a subject line to make it stand out. This is attention-grabbing and more interesting for your eye.

If you’re planning to use emojis, be sure it makes sense for your brand. It should fit with your brand’s overall tone. As always, it’s a great idea to test subject lines to see if symbols resonate with your audience.

To learn more about emojis and how to use them in your emails, check out our post, The Real Scoop on Email Emoji in Subject Lines.

Tips to make your Valentine’s emails stand out

Celebrate the holiday, even if you don’t sell flowers

Florists make a killing on Valentine’s Day, but that doesn’t mean the sales opportunities are limited to these businesses.

Nearly every business, no matter what product or service you offer, can celebrate Valentine’s Day.

Jaybird, a Campaign Monitor customer that specializes in wireless earbuds for athletes, offered a deal on one of its popular products for Valentine’s Day. It’s proof you don’t have to sell roses or chocolate to make the most of this holiday.

Consider offering a deal on one of your products or services. Make it as appealing as possible. Jaybird, for example, offers a great deal and fast shipping. Mention these appealing items in your subject line.

Invite subscribers to an event

Businesses hold sales around the holidays and advertise those sales via email. But rather than sticking to the status quo and creating a “We’re having a sale” email, why not turn that sale into an event?

Guess decided to take an ordinary Valentine’s Day sale and spice it up by holding an event with a live DJ. The company invited subscribers to come out and enjoy live music while finding the perfect date-night look.

Take a look:

The subject line should be an invitation, not just an announcement of a sale. Guess used this subject line, “Join us tomorrow for a super sexy special event.” This kind of subject line is different than others, which will grab attention and intrigue your subscribers. Guess also strategically holds their event a week prior to Valentine’s Day so shoppers can score the perfect date-night look.

Learn more about how to create an awesome event invite email in this post.

Valentine’s Day email examples

To go with Valentine’s Day subject lines, you’ll need a beautiful Valentine’s Day email design. Here are some of our top examples:

B2C Valentine’s Day email examples

B2C is perfect for Valentine’s emails, because people love excuses to buy friends and family (and themselves) something special.


b2c valentine's day examples

Notice how Modcloth focuses on the aesthetic of Valentine’s Day, rather than romance. The red background is bold and exciting.


 b2c valentine's day examples


Society6 uses artistic design to match their brand and style, and they even feature artist-made work in the email.

B2B Valentine’s Day email examples

Even if you run a B2B business, you can still get in on the Valentine’s Day fun.


B2B Valentine email

Really Good Emails


Prezi uses a clean, subtle Valentine’s Day design in their email, which encourages users to send a valentine with their service.


 B2B Valentine's Day email

Really Good Emails

Similar to Society6, Stocksy uses content from their site to create a beautiful, festive design.

Nonprofit Valentine’s Day email examples

Similar to Christmas, Valentine’s Day is a holiday that focuses on love and kindness, making it an ideal holiday for nonprofits to embrace.

American Red Cross

red cross nonprofit valentine's day examples


Notice how American Red Cross uses the holiday and authenticity to show their mission. The sweet story they share in the email above is bound to attract readers.

Plan International

nonprofit valentine's email examples


Plan International uses images and Valentine’s Day colors to tug at readers’ heartstrings.

Wrap up

Are you prepared to embrace Valentine’s Day? With the tips and email subject lines in this post, you’ll be ready to create and send the sweetest, revenue-making Valentine’s emails, and that’s something everyone will love.

Use Campaign Monitor to make your own Valentine’s Day emails.


***This post was originally published on 01/25/2016***

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This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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