How Green Apple Strategy uses Campaign Monitor to drive growth for their clients (and themselves)
With Campaign Monitor, Green Apple Strategy is finding new ways to engage their clients’ audiences and deliver results.
Green Apple Strategy is a strategic, full-service marketing and PR agency headquartered in Nashville, TN. Since 2012, they’ve been helping clients across all different types of industries — from early childhood education to financial services to solar technology — tell their brand stories and meet their business goals.
One of the mediums they utilize the most with their clients is email. And while their clients rely on them to send engaging emails, Green Apple Strategy relies on Campaign Monitor to give them the tools they need to get the job done.
Through ideation and A/B testing, Green Apple Strategy has delivered big results for its clients.
Green Apple’s clients are almost exclusively business to business (B2B), which, as an industry, has a reputation of being a bit boring when it comes to marketing. The folks at Green Apple Strategy, though, are out to flip that notion on its head.
By creating interesting, engaging content, they’re able to generate leads for their clients. And once those leads are generated, they rely on email to nurture and educate those leads all the way through to conversion.
One feature that’s been essential for driving success at Green Apple Strategy is A/B testing. So much so, that once they began implementing A/B testing as a regular practice for their clients, they saw open rates increase as high as 108%.
Pro-tips: Green Apple Strategy has found that subject lines that are shorter, ask a pointed question, and include emojis tend to perform better. 📈
No matter what industry they’re working with, Green Apple Strategy knows that professional, well-designed emails are crucial to success. And with Campaign Monitor’s drag-and-drop editor, they’re able to build beautiful, on-brand templates at scale.
“In the editor, we’re able to create templates once, then swap the content around as needed without having to pull in the help from a designer each time,” says Samantha.
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