How Lawrence & Schiller uses Campaign Monitor to build innovative solutions for their clients
Finding new ways to outthink, outdo, and outperform their competition.
Lawrence & Schiller is an advertising and marketing agency headquartered in Sioux Falls, SD. By taking a smart, data-backed approach to marketing, they’ve managed to create all-encompassing, award-winning campaigns for clients across the tourism, restaurant, health & wellness, education, and other key industries.
One of the areas that they find success for their clients is in email marketing, and when it comes to creating award-winning campaigns that drive results, they turn to Campaign Monitor.
When you’re managing email marketing campaigns for multiple clients, keeping track of everything can be a pain. But with Campaign Monitor’s agency dashboard, Lawrence & Schiller is able to view all of their accounts in one place, making it the perfect one-stop client management hub.
The Lawrence & Schiller team has also taken advantage of Campaign Monitor’s granular user permissions to allow clients to create and send their own emails in the platform, while they focus on building out a more comprehensive strategy.
“Campaign Monitor makes it easy to train new users, whether internal employees or clients, to start sending smart, professional-looking email,” says Carly Hegstad, Director of Digital Marketing at Lawrence & Schiller.
When it comes to industries that are affected by COVID-19, not many have experienced as much disruption as the tourism and healthcare industries — and in completely different ways.
While tourism companies were trying to figure out how to communicate with audiences who suddenly couldn’t travel, and healthcare organizations were having to increase their communication output more than ever, the team at Lawrence & Schiller were having to figure out how to serve them both.
Whether it meant using segmentation tools alongside the South Dakota Department of Tourism to send targeted tourism campaigns, or ramping up crucial healthcare communications, Lawrence & Schiller made Campaign Monitor an integral part of their client strategies during truly unprecedented times.
Though most of their time spent in Campaign Monitor is on client campaigns, Lawrence & Schiller’s team also uses the platform for their own internal growth.
By creating helpful, value-adding content for their clients (and potential clients), and disseminating it through their own email campaigns, Lawrence & Schiller is able to establish itself as an innovative leader in its space.
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