The cornerstone for cross-channel nonprofit communications
Multiple Sclerosis Limited uses email as a core way to raise funds and engage participants for a wide variety of events, from readathons to cycling challenges. A single event might include 60 or more emails sent out.
“Email is sort of in this weird phase where some people think it’s dead and no one uses it,” says Amy Mulder, Communications Coordinator for the organization. “But then we see it’s the most popular way for people to communicate with nonprofits. It’s where we get most of our fundraising from, people are really engaged with it.”
Though email is MS Limited’s greatest fundraising tool, it doesn’t work in a vacuum. The organization uses individual phone calls, SMS, social media, and other channels to keep its community engaged and push its mission forward.
Build an email like this