Constant Contact
Brevo
Campaign Monitor
1. User sentiment
Brevo leads in satisfaction, Constant Contact dominates in review volume
| Feature | Constant Contact | Brevo | Campaign Monitor |
|---|---|---|---|
| Average Rating | 4.1/5 (7000+ reviews) | 4.5/5 (2,000+ reviews) | 4.2/5 (2,000+ reviews) |
| Setup Experience | Quick setup for beginners with video guides. | A few minutes - 48 hrs for validating domain authentication. | 30-min avg. setup with short video series. |
| Learning Curve | Beginner-friendly with strong community support | Easy multichannel setup with intuitive interface | Intuitive interface, video modules available for new users |
| Best for → | Absolute beginners prioritizing simplicity | SMBs needing affordable multichannel marketing | Brands that value ease of use, strong design flexibility, and guided support for quick adoption |
Constant Contact is best for absolute beginners who want simplicity above all. Its quick setup, video guides, and strong community support make it a safe pick for those just starting email marketing without technical skills.
Brevo works well for small and midsize businesses needing affordable multichannel marketing. With fast setup and an intuitive interface, it helps teams run campaigns across channels without complexity or high costs.
Campaign Monitor fits brands that want ease of use paired with professional polish. Its guided setup and design flexibility allow marketers to create high-quality campaigns quickly, making it ideal for teams that want reliable adoption with minimal friction.
"LOVE Campaign Monitor... it's very user friendly. The support is exceptional. It helps us reach a large audience in a personal way and a format which drives results above industry benchmarks."
2. Design & user experience
Constant Contact prioritizes simplicity, Brevo offers AI assistance, Campaign Monitor balances both
| Feature | Constant Contact | Brevo | Campaign Monitor |
|---|---|---|---|
| Email Editor | Drag-and-drop with AI BrandKit, responsive layouts, and modern elements | Drag-and-drop editor with responsive templates; Developer Mode for advanced customization | Intuitive drag-and-drop email builder with HTML customization, auto-branding |
| Template Library | 250+ branded, mobile-responsive templates | 40+ free responsive templates for newsletters, promos, and welcomes | 300+ mobile-optimized templates with auto-branded options |
| Design Flexibility | BrandKit applies logo/colors with mobile adaptation | Brand Library auto-applies logo, colors, and fonts | Auto-branded templates from website URL, dynamic content and custom fields |
| Branding Consistency | BrandKit enforces brand colors, logos, and fonts | Brand assets sync automatically across templates | Auto-branded custom templates |
| Best for → | Small businesses wanting simple branded emails | Businesses needing simple, responsive design with built-in brand control | Marketers who value high-quality, professional design without complexity |
Constant Contact is a good fit for small businesses that want quick, branded emails without extra steps. Its AI-powered BrandKit handles logos, colors, and layouts, making it easy for beginners to stay consistent.
Brevo suits businesses that want responsive designs with simple brand control. The drag-and-drop editor plus auto-synced brand assets keep emails clean while still allowing deeper customization when needed.
Campaign Monitor is for marketers who want professional, polished designs without complexity. Its auto-branded templates and customization options help brands produce high-quality campaigns that look refined and consistent.
"Campaign Monitor's drag-and-drop editor is much better than other email platforms such as Mailchimp. The interface generally is very intuitive and easy to use..."
3. Automation & journeys
Brevo offers comprehensive automation, Constant Contact keeps it simple, Campaign Monitor provides guided power
| Feature | Constant Contact | Brevo | Campaign Monitor |
|---|---|---|---|
| Trigger Options | Form submissions, list actions, opportunity/account field changes via visual workflows | Time, date, behavior, and custom events | Time-based, behavior-based, and event-based triggers (opens, clicks) |
| Conditional Logic | Yes/No branching with filters within visual workflows | If/then branching with multiple conditions | Advanced if/then branching |
| Prebuilt Journeys | Automation templates for welcome series, event reminders, lead nurture, and opportunity workflows | Welcome, abandoned cart, birthdays, re-engagement | Prebuilt automated journeys, such as welcome series, abandoned cart, anniversaries, and events |
| Journey Complexity | Linear workflows with branching via action groups and filters | Cross-channel: email, SMS, WhatsApp + send-time optimization | Focused on email-centric journeys, but offers SMS as well |
Constant Contact is best for small businesses wanting simple automation. Its visual workflows and straightforward templates make it easy to set up reminders, welcomes, or nurture sequences without needing advanced logic.
Brevo shines for brands needing cross-channel engagement. With the ability to combine email, SMS, and even WhatsApp in one flow, plus send-time optimization, it helps businesses maximize reach across multiple touchpoints.
Campaign Monitor works well for marketers seeking guided sophistication. Its prebuilt journeys and advanced if/then branching balance power with usability, making it strong for teams that want more polished automation without heavy customization.
"Wonderful Union saved 40 hours weekly using Campaign Monitor's automated email marketing campaigns and saw a 13% increase in CTR on automated sequences, generating a 700% ROI from email marketing campaigns."
4. AI Features
Brevo leads in AI sophistication, Constant Contact offers practical AI, Campaign Monitor focuses on content assistance
| Feature | Constant Contact | Brevo | Campaign Monitor |
|---|---|---|---|
| AI Content Creation | AI Content Generator drafts emails, pages, posts, and SMS from prompts | AI Writing Assistant creates or improves subject lines, emails, and campaigns | AI Writing Assistant creates or improves subject lines, emails, and campaigns |
| Design Intelligence | Ensures brand voice with tone and template options | AI Assistant adapts tone and refines draft content | Personalized copy suggestions and auto-branding |
| Optimization Tools | AI subject lines plus spam/content filtering | Send-time optimization and subject line testing | A/B testing with insights & goals (opens, clicks, site visits). |
| Predictive Features | Limited predictive tools–focus on content generation and smart suggestions | Real-time engagement insights with recommendations | Send-time recommendations & time-zone sending. |
| Best for → | Small businesses wanting quick content creation | Marketers wanting practical AI tools for faster campaign creation | Marketers needing AI-driven content inspiration and audience-optimized messaging |
Constant Contact is built for small businesses needing fast content creation. Its AI generator helps draft emails, posts, and SMS quickly, making it a time-saver for teams without dedicated copywriters.
Brevo works best for marketers who want practical AI to improve campaigns in real time. With tools like subject line testing and send-time optimization, it ensures messages land at the right moment with better engagement.
Campaign Monitor serves marketers focused on polished, personalized messaging. Its AI tools refine copy, optimize CTAs, and adapt content for different audiences, making it ideal for teams that want creative inspiration alongside data-driven insights.
5. Deliverability & performance
Campaign Monitor leads with expert support, both competitors offer solid delivery
| Feature | Constant Contact | Brevo | Campaign Monitor |
|---|---|---|---|
| Delivery Rate | 97% deliverability rate | High delivery rates (No stated overall percentage specified) | 99% average delivery rate* (among the best in the industry) |
| Inbox Placement | Reliable placement supported by reputation safeguards | High inbox placement supported | Strong sender reputation with mailbox providers; dedicated team optimizing for consistent inbox placement |
| Deliverability Tools | AI-powered spam checks, authentication guidance | Domain authentication (SPF, DKIM, DMARC), shared/dedicated IPs with warm-up, list hygiene best practices | Inbox previews, spam testing, deliverability experts, in-app authentication guidance (SPF, DKIM, DMARC), dynamic list hygiene tools |
| Sending Reliability | Tiered reporting and delivery insights by plan | Real-time performance dashboards; delivery rate monitoring by IP or campaign and set alerts for drops. | Real-time performance dashboards with bot-click filtering; trend monitoring to support sender reputation |
| Best for → | Small businesses seeking reliable delivery | Businesses needing consistently high inbox placement with dedicated support | Businesses that want expert deliverability guidance and proactive support to maximize inbox placement |
Constant Contact is best for small businesses that want reliable email delivery without complexity. Its safeguards and reporting make it a good fit for teams that just need emails to land consistently.
Brevo suits businesses that prioritize strong inbox placement with real-time visibility. Its dashboards and dedicated support help brands closely track performance and react quickly to deliverability issues.
Campaign Monitor is designed for brands seeking expert-level deliverability guidance. With advanced tools and proactive support, it’s ideal for businesses that want not just strong delivery rates, but also ongoing optimization to protect sender reputation.
"We use Campaign Monitor because it is quite easy to use. It is also very reasonably priced. We haven't had any problems with deliverability or in creating the emails."
6. Segmentation & personalization
Brevo excels in AI-powered targeting, Constant Contact offers basic segmentation, Campaign Monitor provides unlimited control
| Feature | Constant Contact | Brevo | Campaign Monitor |
|---|---|---|---|
| Segmentation Capabilities | Visual segment builder using custom fields, behaviors, and demographics; supports dynamic conditions | Real-time auto-updating segments based on custom fields | Rule-based segmentation using subscriber data (custom fields, activity, location, demographics) with AND/OR logic; unlimited segments per list |
| Dynamic Content | Dynamic content blocks that adapt per recipient (Premium only) | Dynamic blocks with if/else and data feeds | Dynamic content blocks using if/else logic and custom fields |
| Personalization Tags | Personalization using contact info and custom fields, including in subject lines | Attributes like name, email, birthday for subject/body personalization | Supports default tags (name, email) and up to 50 custom fields (birthday, country) |
| Subscriber Preferences | Basic preference management | Profile update forms + multi-list subscription options | Fully customizable preference center (fields, frequency, topics) |
| Best for → | Organizations wanting simple, easy-to-use segmentation | SMBs needing simple personalization and dynamic targeting | Marketers seeking comprehensive preference management |
Constant Contact is best for organizations that want straightforward, easy-to-use segmentation. Its visual builder makes it simple to group audiences by behavior or demographics, ideal for teams that don’t want heavy setup.
Brevo suits SMBs that need real-time personalization and dynamic targeting. Its ability to auto-update segments and personalize by user attributes makes it a practical choice for growing brands aiming for more relevant messaging.
Campaign Monitor works best for marketers needing advanced control and flexibility. With unlimited segments and customizable fields, it’s powerful for teams running complex, highly targeted campaigns at scale.
The Australian Red Cross used Campaign Monitor's preference center and smart segmentation to achieve a 68% increase in open rates, a 201% increase in click-through rates, and a 75% increase in conversions from a single personalized email campaign.
7. Integration ecosystem
Constant Contact leads in breadth, Brevo focuses on multichannel, Campaign Monitor emphasizes quality
| Feature | Constant Contact | Brevo | Campaign Monitor |
|---|---|---|---|
| Number of Integrations | 300+ integrations | 150+ native integrations across CRM, ecommerce, and productivity apps | 250+ integrations with focus on quality |
| CRM Integrations | Salesforce, Gmail, Outlook, and more via API | Salesforce, HubSpot, Microsoft Dynamics, Pipedrive | Shopify, WooCommerce, MailSync |
| E-commerce Integrations | Shopify, WooCommerce, Stripe | Shopify, WooCommerce, BigCommerce, PrestaShop | Integrations with various CRM platforms (Salesforce, Zoho, Zapier) |
| API Flexibility | API access plus App marketplace for no-code connectors | Open API with full documentation, webhooks, SDKs for custom use | Robust API for custom integrations |
| Best for → | Small businesses needing broad, hassle-free connectivity | Teams needing reliable access to key ecommerce and CRM tools | Marketers working with major platforms seeking quality |
Constant Contact works best for small businesses needing broad, plug-and-play integrations. With 300+ ready connections, it gives teams a hassle-free way to link email with common CRM, ecommerce, and productivity apps.
Brevo is ideal for teams that rely heavily on ecommerce and CRM workflows. Its open API, paired with deep integrations to platforms like Salesforce and BigCommerce, makes it a flexible option for brands managing multi-channel data.
Campaign Monitor is tailored for marketers who prioritize quality integrations with major platforms. Its curated approach and robust API are valuable for businesses that want stable, enterprise-ready connections without unnecessary clutter.
Girls Who Code leveraged Campaign Monitor's Salesforce integration with custom fields for deeper list precision, helping them achieve a 40% email open rate, 22% click-to-open rate, and a 150% increase in student applications.
8. Pricing & scalability
Brevo offers best value, Constant Contact provides affordable entry, Campaign Monitor ensures predictable growth
| Feature | Constant Contact | Brevo | Campaign Monitor |
|---|---|---|---|
| Starter Offer | 30-day free trial (100 email sends) | Free plan (300 emails/day, custom email templates, drag-and-drop editor, SMS & WhatsApp campaigns) | 30-day free trial (500 contacts, 500 email sends, 3 users, drag-and-drop builder, templates, basic reporting) |
| Most Popular | Standard: $35/mo (automation and AI features) | Business: $18/mo (5,000 emails, automation, AI, A/B testing, phone support) | Essentials $29/mo ($2.90 first month) — unlimited contacts & email sends, inbox preview, automations, AI Writer, transactional emails, priority support |
| Pricing Model | Tiered (Lite $12/mo → Standard $35/mo → Premium $80/mo), pricing scales with contacts | Tiered plans: Free → Starter ($9/mo) → Business ($18/mo) → Enterprise (custom); pricing based on email volume, with annual plans offering ~10% discount | Tiered plans (Free → Lite $12/mo → Essentials $29/mo → Premier $159/mo) with unlimited emails from Essentials upward |
| Best for → | Businesses desiring affordable, feature-rich marketing plans with easy scaling | SMBs seeking affordable entry and unlimited contact storage | Best for brands wanting predictable, lower-cost entry plans with strong email features and optional SMS add-ons |
Constant Contact is best for businesses wanting affordable, feature-rich marketing with steady growth potential. Its tiered structure allows teams to start small while still gaining access to automation and AI tools.
Brevo delivers the strongest value for SMBs needing budget-friendly plans with no cap on contact storage. Its free and low-cost tiers make it accessible for startups while still providing automation, A/B testing, and multichannel reach.
Campaign Monitor suits brands that prefer predictable, lower-cost entry with strong email capabilities and optional SMS add-ons. Its tiered pricing keeps scaling simple while offering reliability for long-term planning.
9. Support & resources
Constant Contact excels in onboarding, Brevo offers 24/7 availability, Campaign Monitor leads in expert guidance
| Feature | Constant Contact | Brevo | Campaign Monitor |
|---|---|---|---|
| Support Availability | Phone and live chat support included with all plans; also offers live “Ask a Trainer” sessions | Email support on Free & Starter; Business adds chat; Premium includes phone support. | Email, phone, knowledge base, tutorials, and deliverability experts available
|
| Support Response Time | Responsive support; “Ask a Trainer” sessions enhance real-time help. Ask a Trainer (Monday to Friday, 8am-8pm, ET) | Well-regarded; Priority response for Business & Premium tiers. | Fast response times praised |
| Knowledge Resources | Help center, tutorials, webinars, community Q&A. | Help center, courses, and community | Extensive help center, Knowledge Base, training videos, and email academy (even on free plan) |
| Onboarding Assistance | 1:1 onboarding on higher tiers. | Tailored onboarding on Enterprise plan | Professional services team available |
| Best for → | Small businesses who want hands-on support and coaching. | Businesses needing email support and rich self-help resources | Brands seeking fast, expert-led support with global availability. |
Constant Contact is best for small businesses that want a personal touch with live coaching and hands-on support. Its “Ask a Trainer” sessions stand out as real-time help for teams that value guided learning.
Brevo suits businesses that need reliable email support paired with strong self-help resources. Its tiered support system ensures growing teams get faster responses and tailored onboarding when scaling.
Campaign Monitor is ideal for brands prioritizing expert-led support with global availability. Its professional services and regional coverage make it a strong fit for larger organizations that can’t afford downtime.
"Been working with Campaign Monitor for 10+ years… Not only does the platform make sending highly-customized emails easy and fun, their support team is phenomenal… Highly recommend."
