Constant Contact
ConvertKit
Campaign Monitor
1. User sentiment: Both platforms have high ratings, but serve different user bases
| Feature | Constant Contact | ConvertKit | Campaign Monitor |
|---|---|---|---|
| Average Rating | 4.1/5 (6000+ reviews) | 4.4/5 (200+ reviews) | 4.7/5 (1000+ reviews) |
| Ease of Use Sentiment | Beginner-friendly | Creator-friendly but easy-to-use | Consistently praised as intuitive |
| Customer Support | Generally, well-regarded for accessible support but some online reviews have mentioned longer support response time | Well-regarded | Highly rated with personalized support |
| User Loyalty | Strong among small businesses and nonprofits | Very strong among creators | Many users report 10+ years of usage |
| Best for → | Absolute beginners prioritizing simplicity | Individual creators and small teams | Marketers prioritizing usability and design |
Constant Contact receives praise by small businesses new to email marketing, while ConvertKi enjoys high user satisfaction ratings, particularly among creators who value creator-focused tools.
Campaign Monitor by Marigold strikes a balance between ease of use and sophisticated features, consistently earning praise for both its intuitive interface and exceptional customer support that goes beyond basic troubleshooting.
"LOVE Campaign Monitor... it's very user friendly. The support is exceptional. It helps us reach a large audience in a personal way and a format which drives results above industry benchmarks.”
2. Design & user experience: Constant Contact offers more templates, but ConvertKit provides cleaner creator-focused design
| Feature | Constant Contact | ConvertKit | Campaign Monitor |
|---|---|---|---|
| Email Editor | Drag-and-drop email editor | Drag-and-drop with responsive templates | Intuitive drag-and-drop email builder with auto-branded templates |
| Template Library | Mobile-responsive templates organized by purpose | A great variety of email templates specifically made for creators | Mobile-optimized templates with auto-branded options |
| Design Assistance | BrandKit pulls assets directly from website | Allows customization but doesn’t offer auto-branding | Auto-branded templates from website URL |
| Mobile Responsiveness | Automatic mobile adaptation | Mobile-optimized templates | All templates are fully mobile optimized |
| Best for → | BrandKit pulls assets directly from website | Creators prioritizing content over complex design | Marketers wanting high-quality branded emails |
Constant Contact offers a decent template variety and AI-powered design assistance, while ConvertKit takes a different approach, focusing on clean, creator-friendly designs that prioritize content over graphics.
Campaign Monitor offers the best of both worlds with professional templates that automatically pull your brand elements while maintaining an intuitive drag-and-drop email builder that doesn't overwhelm users with unnecessary complexity.
"Role Models used Campaign Monitor's drag-and-drop email builder to maintain a consistent brand presence across communications, helping them achieve a 23.5% open rate and 12.6% click-through rate, driving a 24% increase in bookings."
3. Automation & journeys: Both platforms offer similar capabilities but for different user bases.
| Feature | Constant Contact | ConvertKit | Campaign Monitor |
|---|---|---|---|
| Trigger Options | Includes email actions, link clicks, form signups, and ecommerce triggers | Form submissions, tag additions, link clicks, purchases | Time-based, behavior-based, and event-based triggers |
| Workflow Complexity | Simple linear workflows | Conditional splits | Comprehensive, if/then branching |
| Prebuilt Journeys | Welcome series, event reminders, basic nurture | Welcome sequences, referral campaigns, nurture flows | Welcome series, abandoned cart, anniversaries, events |
| Advanced Features | Auto-resend to non-openers (standard+) | Creator-focused sequences, recommendation network | Send time optimization and time zone sending feature |
| Best for → | Simple automation needs | Independent creators building audiences | Businesses requiring sophisticated automation |
Constant Contact offers multiple triggers (email actions, link clicks, form signups, and ecommerce triggers), and auto-resend to non-openers (standard+), while Kit focuses on creator-specific automation like course delivery sequences and referral campaigns.
Campaign Monitor provides the sweet spot. With simple branching and prebuilt journeys (welcome series, abandoned cart, anniversaries), the platform makes advanced automation easier to implement without sacrificing capability.
"Wonderful Union saved 40 hours weekly using Campaign Monitor's automated email campaigns and saw a 13% increase in CTR on automated sequences, generating a 700% ROI from email marketing campaigns."
4. Deliverability & performance: Both platforms deliver strong performance, with ConvertKit having a slight edge
| Feature | Constant Contact | ConvertKit | Campaign Monitor |
|---|---|---|---|
| Delivery Rate | 97% deliverability rate | 99.8% delivery rate | 99% delivery rate |
| Inbox Placement | Consistent inbox placement | Industry-leading inbox placement with support | Strong reputation with email providers |
| Deliverability Tools | AI-powered spam detection for content | Real-time monitoring and deliverability insights | Inbox previews, spam testing, deliverability experts |
| Performance Monitoring | Basic to detailed reporting based on plan | Built-in best practices and dedicated deliverability support | Real-time performance dashboards with bot click filtering |
| Best for → | Small to midsized businesses seeking reliable deliverability | Creators prioritizing inbox placement | Businesses prioritizing ease of use with expert support |
ConvertKit focuses on maintaining deliverability through built-in best practices and deliverability consultation, while Constant Contact focuses on maintaining consistent performance, using AI-powered spam detection to protect sender reputation.
Campaign Monitor also offers these features as built-in. The platform offers unique advantages with access to deliverability experts, real-time tracking, inbox previews, spam testing, and non-human click filtering that removes bot (non-human) activity from reports. This combination of reliable infrastructure and expert support makes it ideal for businesses that want excellent deliverability without technical complexity.
"We use Campaign Monitor because it is quite easy to use. It is also very reasonably priced. We haven't had any problems with deliverability or in creating the emails."
5. Segmentation & personalization: Constant Contact offers decent segmentation and personalization capabilities, Kit’s capabilities are creator-focused
| Feature | Constant Contact | ConvertKit | Campaign Monitor |
|---|---|---|---|
| Segmentation Capabilities | Segment builder with criteria (tags, contact lists, membership, and activity) | Single list with unlimited tags and behavioral segmentation | Custom fields and advanced segmentation using demographic and behavioral data |
| Dynamic Content | Dynamic content (premium only) | Liquid templating, personalization blocks | Dynamic content blocks using if/else logic and custom fields |
| Personalization Options | Personalize using contact details and custom fields | Liquid shortcodes (e.g., first name), fallback support | Supports default tags (name, email) and up to 50 custom fields (birthday, country) |
| Predictive Analytics | Limited | Engagement scoring | Send time optimization and time zone sending feature |
| Targeting Precision | Targeting using tags, contact details, and activity | Tags and segments to enable personalization | Strong targeting by engagement, behavior, demographics, and preferences |
| Best for → | Simple, straightforward targeting | Single list with unlimited tags and behavioral segmentation | Marketer-friendly personalization |
Kit offers flexible logic-based filters (any/all/none), real-time auto-updating segments, and behavioral grouping via tags, forms, and sequences, while Constant Contact offers a segment builder with criteria (tags, contact lists, membership, and activity) and dynamic content.
Campaign Monitor bridges the gap with segmentation and personalization tools delivered through a structured and user-friendly platform built for marketers. The platform excels with powerful segmentation tools, including custom fields and behavioral data (location, purchase history, etc), dynamic content, and a fully customizable preference center (frequency, topics). It supports up to 50 custom fields and personalization tags (name, birthday, country).
The Australian Red Cross used Campaign Monitor's preference center and smart segmentation to achieve a 68% increase in open rates, a 201% increase in click-through rates, and a 75% increase in conversions from a single personalized email campaign.
6. Integration ecosystem: Constant Contact offers more integrations numerically
| Feature | Constant Contact | ConvertKit | Campaign Monitor |
|---|---|---|---|
| Number of Integrations | 300+ integrations | Creator-focused integrations (the total number isn’t mentioned on the site) | 250+ integrations with focus on quality |
| E-commerce Platforms | Shopify, WooCommerce, Stripe | Shopify, Zeen | Shopify, WooCommerce, MailSync |
| CRM Integrations | Salesforce, Microsoft, LinkedIn | Basic CRM connections | Integrations with various CRM platforms (Salesforce, Zoho, Zapier) |
| API Access | API access with developer resources | API access | Robust API for custom integrations |
| Best for → | Social media-focused businesses | Creators with focused integration needs | Marketers working with major platforms seeking quality |
Constant Contact wins on sheer number of integrations; Kit focuses specifically on creator-friendly platforms and tools like Circle and Hello Audio. Both provide API access for custom integrations.
Campaign Monitor offers integrations with strong native integrations to platforms like Salesforce, Shopify, WooCommerce, HubSpot, etc. It also provides flexible API access (RESTful API v3.3) to support custom workflows and third-party apps.
Girls Who Code leveraged Campaign Monitor's Salesforce integration with custom fields for deeper list precision, helping them achieve a 40% email open rate, 22% click-to-open rate, and a 150% increase in student applications.
7. AI-powered features: Constant Contact leads in comprehensive AI tools, while ConvertKit focuses on creator needs
| Feature | Constant Contact | ConvertKit | Campaign Monitor |
|---|---|---|---|
| AI Content Creation | AI copy generator | None | Content creation with AI writer |
| Design Intelligence | BrandKit for automatic branding | Allows customization but doesn’t offer auto-branding | Personalized copy suggestions (adapt your content for specific audiences), auto-branding |
| Optimization Tools | Spam detection and content filtering | A/B testing for landing pages and forms, deliverability & insights dashboards, subscriber engagement scoring | A/B testing with insights & goals (increase open-rates, click-through rates, and visits to a URL) |
| Predictive Features | Limited | Engagement scoring | Send time recommendation & time zone sending feature |
| Best for → | Marketers preferring simpler AI tools | Creators needing simple AI assistance | Focused AI assistance for marketers |
Constant Contact offers BrandKit that automatically applies brand elements and an AI copy generator. ConvertKit doesn’t offer AI-powered features and mostly focuses on creator-focused tools like template customization, engagement scoring, etc.
Campaign Monitor offers focused AI tools for marketers—like the AI writer to create content and refine copy, send time optimization (sending emails when a subscriber is most likely to engage), and a time zone sending feature that adjusts delivery times to match each subscriber’s local time.
8. Pricing & scalability: Both offer flexible pricing
| Feature | Constant Contact | ConvertKit | Campaign Monitor |
|---|---|---|---|
| Free Plan | 30-day free trial (100 email sends) | Newsletter: $0 (10,000 subscribers) | $0 (500 contacts) |
| Entry-Level Plan | Lite: Starts at $12/month | Creator: Starts at $29/month | Lite: Starts at $12 USD/month |
| Mid-Tier Plan | Essentials: Starts at $35/month | Creator Pro: Starts at $59/month | Essentials: Starts at $29 USD/month |
| Premium | Premium: Starts at $80/month | None | Premier: Starts at $159 USD/month |
| Best for → | Businesses with variable sending needs | Creators prioritizing cost-effective growth | Businesses wanting predictable pricing |
Constant Contact, Kit, and Campaign Monitor offer flexible pricing based on your contact and month send needs.
9. Support & resources: Constant Contact provides more support channels.
| Feature | Constant Contact | ConvertKit | Campaign Monitor |
|---|---|---|---|
| Support Channels | Phone and live chat support on all plans | Email support on free plan, chat and email support on the Creator plan and 24/7 priority email & chat support on the Pro plan. | 24/5 global support via multiple channels (email support on all tiers, phone support on Premium) |
| Response Quality | Responsive support; priority support access on premium plan | Generally well, but some online reviews suggest occasional delays | Fast response times consistently praised |
| Knowledge Resources | 1:1 onboarding | Knowledge base, podcast, Creator University | Extensive help center, training videos, and email academy (even on free plan) |
| Onboarding Support | Comprehensive help center with tutorials | Free migration services on paid plans | Professional services team available |
| Best for → | Users wanting hands-on guidance | Creators wanting specialized guidance | Businesses valuing responsive support |
Constant Contact provides phone and chat support across all plans, but priority support is accessible to premium users, and Kit offers email support on free plan, chat and email support on the Creator plan and 24/7 priority email & chat support on the Pro plan and resources like podcasts, Creator University, etc.
Campaign Monitor, on the other hand, offers 24/5 global support via email and phone (premium plan), access to deliverability experts regardless of plan tier, onboarding assistance, and extensive resources like training videos and an email academy.
"Been working with Campaign Monitor for 10+ years… Not only does the platform make sending highly-customized emails easy and fun, their support team is phenomenal… Highly recommend."
