MailerLite
Brevo
Campaign Monitor
1. User sentiment: MailerLite leads with higher satisfaction among small businesses
| Feature | MailerLite | Brevo | Campaign Monitor |
|---|---|---|---|
| Average Rating | 4.6/5 (1000+ reviews) | 4.5/5 (2,000+ reviews) | 4.7/5 (1000+ reviews) |
| Ease of Use Sentiment | Beginner-friendly | User-friendly | Consistently praised as intuitive for marketers |
| Customer Support | Generally well-regarded but some online reviews mention higher response time | Well-regarded | Fast support time is consistently praised in online reviews |
| User Loyalty | Strong among beginners and small businesses | Popular among small businesses | Many users report 10+ years of usage |
| Best for → | Beginners prioritizing simplicity | SMBs with simpler marketing needs | Marketers seeking professional results with expert support |
Both MailerLite and MailerLite are popular among small businesses and beginners. Meanwhile, Brevo is popular among small businesses and marketers with simpler email marketing needs.
Campaign Monitor by Marigold strikes an ideal balance, with users consistently praising its intuitive interface and standout customer support.
"LOVE Campaign Monitor... it's very user friendly. The support is exceptional. It helps us reach a large audience in a personal way and a format which drives results above industry benchmarks.”
2. Design & user experience: Both offer decent features, but MailerLite has a slight edge
| Feature | MailerLite | Brevo | Campaign Monitor |
|---|---|---|---|
| Email Editor | Drag-and-drop with 70+ content blocks | Drag-and-drop with mobile-responsive templates | Intuitive drag-and-drop email builder with visual design focus |
| Template Library | A decent variety of templates (email, website, landing pages) | A wide range of email templates | A great variety of mobile-optimized templates with auto-branded options |
| Brand Consistency | Auto-branding functionality | Doesn't offer auto-branding; users can save brand assets in the brand library | Auto-branded templates from website URL |
| Customization Level | HTML editing, customization with dynamic content blocks | HTML editor, content blocks | Balance of simplicity and customization with HTML tools, auto-branding, content blocks |
| Best for → | Users wanting decent customization capabilities | Beginners needing decent designing capability | Marketers who value high-quality, professional design |
MailerLite offers 70+ content blocks along with a decent collection of templates and customization options, while Brevo offers a wider range of templates and also supports HTML customization and dynamic content blocks.. Brevo lacks auto-branding features but users can save their brand assets in the library so new email designs automatically inherit your brand settings.
Campaign Monitor provides the best of both approaches—professional templates that automatically pull your brand elements, combined with customization with dynamic blocks and an intuitive interface that doesn't require technical expertise.
"Role Models used Campaign Monitor's drag-and-drop email builder to maintain a consistent brand presence across communications, helping them achieve a 23.5% open rate and 12.6% click-through rate, driving a 24% increase in bookings."
3. Automation & journeys: Both platforms offer solid automation but for different needs
| Feature | MailerLite | Brevo | Campaign Monitor |
|---|---|---|---|
| Trigger Options | 50+ triggers including behavioral | Time-based, behavior-based | Time-based, behavior-based, and event-based triggers |
| Workflow Complexity | Email marketing with If/then branching | Multi-channel journeys If/then branching | Focused on email-centric journeys with if/then branching |
| Prebuilt Journeys | Welcome, abandoned cart, etc | Welcome series, abandoned cart, product announcements, birthdays, anniversaries | Welcome series, abandoned cart, anniversaries, events |
| Advanced Features | Multi-trigger entry, smart sending (advanced plan) | Send-time optimization, time zone scheduling | Send time optimization and time zone sending |
| Best for → | Simple automation needs | Businesses with simpler automation needs | Marketers needing sophisticated automation workflows |
MailerLite offers 50+ triggers, if/then branching, prebuilt journeys, and multi-trigger entry, while Brevo offers prebuilt journeys (welcome series, abandoned cart, product announcements, birthdays, anniversaries), time-based, behavior-based, and event-based triggers, and send time optimization features.
Campaign Monitor also offers advanced yet straightforward automation capabilities. With simple branching and prebuilt journeys (welcome series, abandoned cart, anniversaries), the platform makes advanced automation easier to implement without sacrificing capability.
And while Brevo offers multi-channel support, Campaign Monitor has perfected email for over two decades, focusing on delivering maximum success in this powerhouse channel.
"Wonderful Union saved 40 hours weekly using Campaign Monitor's automated email campaigns and saw a 13% increase in CTR on automated sequences, generating a 700% ROI from email marketing campaigns."
4. Deliverability & performance: Both platforms maintain excellent standards
| Feature | MailerLite | Brevo | Campaign Monitor |
|---|---|---|---|
| Delivery Rate | Strong deliverability (specific rate not disclosed) | High delivery rates (the exact number isn’t mentioned on the site) | 99% delivery rate with strong reputation |
| Inbox Placement | Consistent inbox placement | Consistent inbox placement | Strong reputation with email providers |
| Performance Monitoring | Campaign and automation dashboards with click maps | Real-time dashboards | Real-time performance dashboards with bot click filtering |
| Deliverability Tools | Dedicated IPs and deliverability consultation | Spam trap detection, automated blocklisting of hard bounces | Inbox previews, spam testing, and deliverability experts |
| Best for → | Businesses wanting solid performance tracking | Teams looking for reliable delivery | Businesses prioritizing reliable delivery with expert support |
Both platforms maintain strong deliverability rates. MailerLite offers dedicated IPs and deliverability consultation, while Brevo supports strong deliverability with built-in spam trap detection, automatic blocklisting of hard bounces, and real-time segmentation tools to maintain sender reputation.
Campaign Monitor offers access to deliverability experts, real-time tracking, inbox previews, spam testing, and non-human click filtering that removes bot (non-human) activity from reports. This combination of reliable infrastructure and expert support makes it ideal for businesses that want excellent deliverability without technical complexity.
"We use Campaign Monitor because it is quite easy to use. It is also very reasonably priced. We haven't had any problems with deliverability or in creating the emails."
5. Segmentation & personalization: Brevo leads with AI-powered capabilities
| Feature | MailerLite | Brevo | Campaign Monitor |
|---|---|---|---|
| Segmentation Capabilities | Auto-updating segments using AND/OR logic, tags, engagement, location, signup source | Dynamic segments using behavioral filters, conditions, and 50+ custom fields | Custom fields and advanced segmentation using demographic and behavioral data |
| Dynamic Content | 70+ content blocks | Dynamic content blocks using if/else logic | Dynamic content blocks using if/else logic and custom fields |
| Personalization Options | Custom fields, merge tags (e.g. name, fallback values, sender name/email) | Personalization using contact attributes (e.g., name, birthday, location) | Supports default tags (name, email) and up to 50 custom fields (birthday, country) |
| Predictive Analytics | Send time and time zone sending | Send time optimization and time zone sending | Send time optimization and time zone sending feature |
| Targeting Precision | Targeting by engagement, interests, signup path | Targeting via segments, filters, and contact behavior | Strong targeting by engagement, behavior, demographics, and preferences |
| Best for → | Businesses with simpler personalization needs | Businesses wanting AI-assisted personalization | Marketer-friendly personalization without complexity |
MailerLite supports rule-based segmentation and dynamic content blocks for personalized campaigns (via tags, engagement, location, and custom fields), along with smart send-time optimization based on user behavior, while Brevo supports dynamic segmentation using saved filters (e.g., engagement activity, contact ownership, email opens), and personalization via contact attributes (e.g.,name, birthday), and AI segmentation. Campaign Monitor also offers these.
Campaign Monitor provides the perfect sweet spot with segmentation and personalization tools delivered through a structured and user-friendly platform built for marketers. The platform excels with powerful segmentation tools, including custom fields and behavioral data (location, purchase history, etc), dynamic content, and a fully customizable preference center (frequency, topics). It supports up to 50 custom fields and personalization tags (name, birthday, country).
The Australian Red Cross used Campaign Monitor's preference center and smart segmentation to achieve a 68% increase in open rates, a 201% increase in click-through rates, and a 75% increase in conversions from a single personalized email campaign.
6. Integration ecosystem: Brevo edges ahead with broader connectivity
| Feature | MailerLite | Brevo | Campaign Monitor |
|---|---|---|---|
| Number of Integrations | 150+ integrations | 150+ integrations | 250+ integrations with focus on quality |
| E-commerce Platforms | Shopify, WooCommerce | Shopify, WooCommerce, BigCommerce | Shopify, WooCommerce, MailSync |
| CRM Integrations | Salesforce, ClickFunnels, HubSpot | Salesforce, HubSpot, Pipedrive | Integrations with various CRM platforms (Salesforce, Zoho, Zapier) |
| API Access | RESTful API | Open API with documentation | Robust API for custom integrations |
| Best for → | Businesses with simpler integration needs | Teams needing access to major tools | Marketers working with major platforms seeking quality |
Both MailerLite and Brevo’s integration ecosystems cover marketing tools that SMBs commonly use, spanning multiple categories.
Campaign Monitor delivers a focused, marketer-friendly experience through its integration ecosystem—ideal for teams that want dependable, easy-to-deploy email marketing tools.
Campaign Monitor delivers a focused, marketer-friendly experience through its integration ecosystem—ideal for teams that want dependable, easy-to-deploy email marketing tools. Campaign Monitor offers integrations with strong native integrations to platforms like Salesforce, Shopify, WooCommerce, HubSpot, etc. It also provides flexible API access (RESTful API v3.3) to support custom workflows and third-party apps.
Girls Who Code leveraged Campaign Monitor's Salesforce integration with custom fields for deeper list precision, helping them achieve a 40% email open rate, 22% click-to-open rate, and a 150% increase in student applications.
7. AI-powered features: Brevo takes the lead with comprehensive AI suite
| Feature | MailerLite | Brevo | Campaign Monitor |
|---|---|---|---|
| AI Content Creation | AI writing assistant for content | AI Marketing Agent: generates or refines content using AI-powered prompts | Content creation with AI writer |
| Design Intelligence | Automated branding elements | AI Conversations Agent: refines tone and expands notes into responses | Personalized copy suggestions (adapt your content for specific audiences), auto-branding |
| Optimization Tools | A/B split testing | Send time recommendation and time zone sending feature | A/B testing with insights & goals (increase open-rates, click-through rates, and visits to a URL) |
| Predictive Features | Smart sending | Send time recommendation and product recommendation based on real-time insights | Send time recommendation & time zone sending feature |
| Best for → | Basic AI assistance | Marketers wanting comprehensive AI assistance | Focused AI assistance for marketers |
MailerLite offers AI content creation and smart sending features, while Brevo offers AI-powered prompts for generating and refining content, tone adjustment tools, send time recommendations, and real-time product suggestions through AI agents.
Campaign Monitor offers focused AI tools for marketers—like the AI writer to create content and refine copy, send time optimization (sending emails when a subscriber is most likely to engage), and a time zone sending feature that adjusts delivery times to match each subscriber's local time.
While Brevo offers more AI tools, Campaign Monitor's approach provides practical assistance that integrates seamlessly into the workflow without requiring extensive setup or configuration.
8. Pricing & scalability: Both platforms offer flexible pricing
| Feature | MailerLite | Brevo | Campaign Monitor |
|---|---|---|---|
| Free Plan | $0 (12,000 emails) | $0/month (300 emails/day) | $0 (500 contacts) |
| Entry-Level Plan | Growing Businesses: Starts at $10/month | Starter: Starts at $9/month | Lite: Starts at $12 USD/month |
| Mid-Tier Plan | Advanced: $20/month | Business: Starts at $18/month | Essentials: Starts at $29 USD/month |
| Premium | Enterprise: Custom pricing | Enterprise: Custom pricing | Premier: Starts at $159 USD/month |
| Best for → | Budget-conscious small businesses | Small businesses | Businesses wanting predictable pricing |
MailerLite, Brevo, and Campaign Monitor offer flexible pricing based on your contact and month send needs.
9. Support & resources: MailerLite edges ahead with consistent availability
| Feature | MailerLite | Brevo | Campaign Monitor |
|---|---|---|---|
| Support Channels | Email & chat support for up to 30 days on the free plan, email support on entry-level plans, and live chat & email support on mid-tier and premium plans | Email support on the free and entry-level plans and priority phone support on business and premium plan | 24/5 global support via multiple channels (email support on all tiers, phone support on Premium) |
| Response Quality | Generally well-regarded but some online reviews mention higher response time | Well-regarded | Fast response times consistently praised |
| Knowledge Resources | Knowledge base, video tutorials, academy | Knowledge base, webinars, documentation | Extensive help center, training videos, and email academy (even on free plan) |
| Onboarding Support | Custom onboarding service | Tailored onboarding on Enterprise plan | Professional services team available |
| Best for → | Small businesses needing consistent support | Businesses wanting reliable support | Businesses valuing responsive support |
MailerLite offers email & chat support for up to 30 days on the free plan, email support on entry-level plans, and live chat & email support on mid-tier and premium plans along with resources like knowledge base, video tutorials, and academy. Brevo offers email support on the free and entry-level plans and priority phone support on business and premium plans along with resources like a knowledge base and webinars.
Campaign Monitor, on the other hand, offers 24/5 global support via email and phone (premium plan), access to deliverability experts regardless of plan tier, onboarding assistance, and extensive resources like training videos and an email academy.
"Been working with Campaign Monitor for 10+ years… Not only does the platform make sending highly-customized emails easy and fun, their support team is phenomenal… Highly recommend."
