Video support in email is quickly becoming the hottest topic in email marketing circles. Many years ago most desktop and web-based email clients actually supported video in email. As security tightened and spam became a bigger problem, the belt was tightened and video support became a thing of the past.
Avoid video. Video only works in Apple Mail. If you absolutely must have moving images, the only reliable solution is to use an animated GIF.
With the proliferation of video on the web the past couple of years through improvements in software, bandwidth and available content, the email industry is again begging the question: can it be done? We decided to find out.
Just like the web, there is a range of different approaches you can take to try and display video in an email. Here’s a list of the approaches I tried for the purpose of this test.
|Email client||Flash||Quicktime||Windows Media||Animated GIF||Java Applet||Emb MPEG||HTML5|
|AOL Desktop 10.1||No||No||No||Yes||No||No|
|Lotus Notes 6.5||No||No||No||Yes||Yes||No||No|
|Lotus Notes 7||No||No||No||Yes||Yes||No||No|
|Lotus Notes 8+||No||No||No||Yes||No||No||No|
|Windows Mobile 5||No||No||No||No||No||No||No|
|Windows Mobile 6||No||No||No||Yes||No||No||No|