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Why Email Campaign Reporting Is Important (And How to Do It)

Email campaign reporting can be a pain, but it’s pivotal to your email marketing success.…

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Why Black People Are Top Consumers But Lack Wealth

How can we as marketers better support one of our largest consumer populations?

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Leading a Diverse and Inclusive Marketing Team

Diverse teams are vital to success. But hiring is just the beginning.

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7 Ways To Engage Donors in an Email Newsletter

Attract supporters, send emails, and see stunning results with email drip campaigns

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Why Diversity, Inclusion, and Equity is a Key Differentiator in Your Marketing Strategy

54% of consumers don’t feel culturally represented in online advertising.

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Building Your Newsletter List One Popup Form at a Time

Learn about different form types and why they’re an excellent way to grow your…

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7 Benefits of Opt-In Email Marketing

Intrusive marketing turns off consumers. Instead, focus on permission-based marketing

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Campaign Monitor and Oviond: The Perfect Fit

A new partnership with Oviond makes it easier than ever to gather and interpret data.

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Diversity in Recruitment

Explore the ideas behind diversity recruiting in marketing and Corporate America.

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How Ecommerce Retailers Can Use Email to Engage With Millennials

Tried and tested tactics to help your store engage with millennials.

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How to Handle a Broken Link in Your Email (And Prevent it From Happening Again)

Bad links keep email marketers up at night. But they don’t have to.

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