8 minute read time

5 Persuasive Techniques to Help You Write Email Copy That Converts

Learn how to make your email campaigns resonate with your recipients by employing persuasive techniques…

10 minute read time

Making Sense of Email Bounce Rates

In this post we’ll go over the differences between hard and soft bounces, why they…

9 minute read time

How to Repair a Bad Email Sending Reputation

A bad email reputation will land you in the spam filter, which will only bring…

3 minute read time

Unsubscribing? Not after You See Foursquare’s Puppy Eyes

Lower your unsubscribe rate by allowing subscribers to customize their email notification settings. Here’s how…

5 minute read time

Get Marked as a Safe Sender with Our Subscriber-Friendly Whitelist Instructions

Looking for “whitelist email” tips? This post explains what whitelisting is and how you can…

6 minute read time

Digital Marketing Math: All the Formulas You Need to Know on One Page

Digital marketing math can help improve your online marketing campaigns. Learn more.

6 minute read time

Email Deliverability: What It Is and Why It Matters

Do you know how deliverability applies to you and your email marketing strategy?

6 minute read time

8 Tips for Successful Valentine’s Day Campaigns

Resist the urge to fill your Valentine’s Day campaigns with red hearts. You need to…

8 minute read time

7 Welcome Email Dos (and Don’ts!) for Stellar Results

Welcome emails are a vital part of any marketing campaign. Here we’ve provided everything you…

9 minute read time

Everything You Need to Know About the Tech Behind Email Service Providers

The tech behind email service providers (ESPs) can significantly impact your ability to reach the…

6 minute read time

Why Are My Emails Going to Junk Mail in Outlook?

We’ll look at some of the most common reasons Outlook and other email providers send…

5 minute read time

Why Purchased Email Lists Are a Huge No-No for Your Email Marketing

Let’s take a look at some of the reasons that a purchased email list is…

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